Vice President, Relevance Strategy

Responsibilities

• Partner across departments to design and drive cultural strategy, creative thinking, and attention planning that delivers best-in-class execution across a diverse portfolio of business.
• Lead the development of new cultural insights, proprietary points of view, and real-time methodologies that keep brands embedded in the subcultures and movements that matter to their audiences.
• Compose high-impact briefs that inspire integrated creative teams, and steer fast-paced brainstorms and workshops grounded in what is happening in internet culture right now.
• Build and own senior client and external agency relationships by attending client briefings, diagnosing business needs, and understanding the cultural challenges beneath the brief
• Own the strategic portion of the new business process from start to finish, driving pitch deliverables, workshops, and high-stakes presentations.
• Accountable for the growth and development of direct reports from Senior Directors down to Strategists, setting clear goals, running performance conversations, and creating real opportunities for their advancement.
• Real practitioner experience in social commerce, live shopping, creator ecosystems, marketplaces or adjacent spaces
• Active participation in the kinds of communities that drive these businesses — trading cards, fashion, beauty, watches, coins, collectibles and other enthusiast communities
• A genuine understanding of how these communities behave because they have participated in them, worked directly within them or built for them — not simply studied them from the outside

Requirements

• 12-20 years of experience strategically building brands at top agencies, consulting firms, or creative shops, with significant experience working for Fortune 500 clients.
• Strong understanding of how business strategy, digital platform behavior, and cultural intelligence intersect to ground big, purposeful creative ideas.
• Proven ability to move across quantitative and qualitative research tools and behavioral data platforms to draw out and act on insights quickly.
• Strategic thinking ability with a balanced analytical and creative approach to integrated marketing and attention planning.
• Proven leadership track record in developing talent, empowering teams, and maintaining high creative and strategic standards.
• Fluent in modern communication channels, creators, and platform mechanics, and how they shape brand and content marketing in real time.
• An understanding of how social content can create community and connection while also building pathways to commerce
• Fluency in creators, platforms, programming, distribution and the mechanics that actually make live commerce work
• Comfort thinking globally and understanding that community, platform and commerce behavior can vary significantly by market
• A builder mentality — someone excited to help define the Vayner approach to this space rather than applying a traditional strategy playbook

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits