Responsibilities

• Shape the Portfolio and Solution Narrative
• Craft compelling positioning and messaging that articulates Workiva’s value proposition and resonates with buyers of finance, sustainability and GRC solutions, clearly differentiating Workiva in competitive markets
• Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate and deliver results they can’t afford to get wrong
• Lead, inspire, and develop a global team of ~30 product marketing professionals
• Model how to work with AI to empower and accelerate what the team delivers
• Build a culture of strategic thinking, collaboration, and high performance
• Recruit, mentor, and develop exceptional product marketing talent, helping the team grow in influence and impact across the company
• Own product marketing strategy across Workiva’s platform, portfolio of solutions and target industries
• Partner closely with product management to translate innovation into compelling launches, narratives, and market momentum
• Ensure our go-to-market and marketing strategies connect product innovation with the buyers who need it most

Requirements

• 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
• A proven track record of leading and scaling high-performing product marketing teams and a passion for building and developing talent
• Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
• Experience translating complex technology and platform innovation into compelling customer value
• Strong partnership skills across product management, marketing, and sales leadership
• Demonstrated success driving sales enablement and revenue impact
• Exceptional communication and storytelling skills
• Location: Flexible/Remote
• Up to 25% travel

Benefits

• A discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package