Responsibilities

• Define and lead the global innovation and portfolio strategy for assigned categories, identifying long-term growth opportunities, whitespace opportunities, and innovation pipelines.
• Create compelling positioning and stories that satisfy white space in Paula's Choice's portfolio and is innovative in the marketplace to drive growth.
• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
• Lead and align cross-functional global teams across Product Development, Regulatory, Insights, Sales, Finance, and International Markets to drive business objectives and resolve complex challenges.
• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
• Analyze the potential of new products, making recommendations based on sales and profit analysis.
• Drive and manage all aspects of NPLs including insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality /cannibalization analysis, and prepare presentation/updates at stage gate.
• Own category portfolio performance and develop long-range portfolio strategies, including innovation, renovation, pricing architecture, and rationalization decisions.
• Serve as a strategic advisor to senior leadership, influencing portfolio, innovation, pricing, and growth decisions through data-driven recommendations.
• Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.

Requirements

• Bachelor's Degree required, MBA preferred.
• 7+ years of relevant work experience in traditional CPG brand management and/or beauty marketing. Global brand product development is a plus.
• Demonstrated ability to influence executive stakeholders
• Proven track record of driving business growth through strategic portfolio decisions
• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
• Strategic thinking for a dynamic category and channel
• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
• Strong project management skills and understanding of NPL process from ideation to execution.
• Self-starter who takes initiative and speaks their mind.

Preferred

• Skincare product marketing and development experience
• Global marketing experience

Benefits

• - Generous paid time off, including time off to volunteer
• - Learning and development resources to support personal and professional growth
• - Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• - Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• - Great location – for roles that are hybrid or fully onsite, we're in the heart of Seattle's beautiful International District
• - Did we mention we're a dog-friendly office?