Product Marketing Manager, Prime & Markets

New York City, NY (Remote)

$140K/yr – $165K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own positioning and messaging for Prime and Markets across asset classes, lead GTM launches, and build enablement materials that translate complex capabilities into institutional clarity.

  • Own messaging across spot, futures, options, cross-margin, execution, and liquidity access.
  • Lead product readiness, sales enablement, client communications, and events for major launches.
  • Create battlecards, FAQs, demos, and narratives reflecting real client objections and buying behavior.

Job Description

Responsibilities

  • Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
  • Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
  • Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
  • Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
  • Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.

Requirements

  • 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
  • Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
  • Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
  • Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
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Coinbase

3.8 Glassdoor

Founded in June of 2012, Coinbase is a digital currency wallet and platform where merchants and consumers can transact with new digital currencies like bitcoin, ethereum, and litecoin. Our vision is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system. Our first step on that journey is making digital currency accessible and approachable for everyone. Two principles guide our efforts. First, be the most trusted company in our domain. Second, create user-focused products that are easier and more intuitive to use.

Founded in 2012
First, West Virginia, USA
7.2K employees (403 in marketing)
63% recommend to a friend
72% CEO approval

Salaries

Posted range

$140K/yr – $165K/yr

Taken straight from the job posting.

See all Coinbase salaries

Funding

Total Funding
$4.5B
Last Raise
$2.6B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $2.6B
  • Mar 2025
    Post IPO Equity • $8M
  • Mar 2024
    Post IPO Debt • $1.1B

Traffic Signals

Monthly Visitors
32.8M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
17.9%
Direct
76.7%
Referral
4.6%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~7.2K

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Product Marketing Manager, Prime & Markets

Coinbase · New York City, NY · Remote