Responsibilities

• Translate market needs and global customer insight into clear cross-functional priorities, and influence product roadmap direction.
• Lead market and customer research to identify new opportunities, sharpen product positioning, and inform roadmap and broader marketing strategy.
• Lead GTM for new features and products, including multi-quarter, cross-product strategies that define narrative, packaging, launch approach, and best practices.
• Rally teams across Research, Sales or Partnerships, Communications, Legal, and other partner functions to execute launches and strategic initiatives on time.
• Develop and maintain product positioning and messaging frameworks that differentiate our products in market and translate technical capabilities into customer value.
• Roll out products to sales and CS teams, drive trainings, and equip them with enablement assets (battlecards, pitch decks, objection handling) to support new launches and ongoing selling motions.
• Keep both sides aligned on go-to-market priorities, progress, and the key issues that need to be resolved to accelerate activation and scale.
• Set, track, and deliver against adoption goals, and clearly communicate performance, success drivers, and gaps to senior cross-functional stakeholders.
• Identify product gaps, define opportunity areas, and build a clear point of view on market nuances and blockers to scaled adoption.
• Monitor competitor feature releases, pricing shifts, and strategic positioning to maintain an up-to-date threat matrix.

Requirements

• 5–8+ years of product marketing experience, ideally in B2B SaaS, marketplace, or platform businesses, with a track record of leading go-to-market for major product launches.
• Experience partnering closely with Product, Sales, and Sales Enablement teams to drive adoption and revenue outcomes.
• Strong analytical skills, with comfort setting, tracking, and reporting against adoption and activation metrics.
• Experience building competitive intelligence programs and sales enablement assets such as pitch decks and objection-handling guides.
• Strong project management skills and the ability to lead multiple concurrent launches and cross-functional initiatives on tight timelines.
• Bachelor's degree required; MBA a plus.
• Experience in commercial real estate, marketplaces, or other two-sided platform businesses is a plus.
• Experience working directly with sales leadership on territory- or segment-level go-to-market plans is a plus.

Benefits

• Real impact, fast. Join a rapidly scaling startup where your work moves the needle from day one.
• Real ownership. Equity in Crexi's growth story.
• Built for growth. A flexible team structure designed for real career discretion.
• Time that is yours. Discretionary PTO - take what you need, when you need it.
• Health & Future covered. Medical, dental, and vision insurance, 401(k), FSA/HSA options, and Life & AD&D insurance.
• Set up right. Home-office reimbursement for remote employees.
• A winning team . A collaborative culture with team activities that bring people together.