Director of Product Marketing

San Francisco, CA (Remote)

$150K/yr – $210K/yrDirector/ExecutiveFull time

Posted 4 hrs ago

Job Summary

Own and evolve Crescendo's messaging, GTM strategy, and competitive posture to shape how the market sees the AI-native CX platform, driving launches, enablement, and growth partnerships.

Define priority segments, positioning, proof points, and go-to-market strategy based on market feedback
Lead cross-functional launches, enablement, and collaboration with growth to optimize demand and revenue

Job Description

Responsibilities

Messaging & Positioning: Continuously develop and refine messaging and competitive positioning based on market feedback
Segment & GTM Strategy: Define priority market segments, positioning, proof points, and go-to-market strategy; recommend where to invest or deprioritize
Competitive Strategy: Own competitive intelligence, win/loss analysis, battlecards, and displacement strategy; translate market insights into product and GTM decisions
Launches & Enablement: Orchestrate launches across product, sales, and marketing; build the decks, demos, and training that keep execution on message
Analyst & Market Input: Arm leadership with the positioning, proof points, and briefing materials that shape how the category is understood, and channel what analysts and the market say back into messaging, competitive strategy, and product input
Content Leadership: Own the content strategy and editorial engine - thought leadership, product content, and the narratives that build category authority and fuel demand
Growth Partnership: Partner closely with growth on funnel messaging, campaign narratives, and conversion - ensuring what we say in-market is what wins in-market

Requirements

8+ years in product marketing or related B2B marketing role
4+ years leading product marketing strategy
Strong experience in B2B SaaS/technology/AI
Advanced, hands-on fluency with agentic AI / coding tools (Claude Code or Codex) - you build your own workflows, prototypes, and analyses with them, not just draft copy
Exceptional cross-functional leadership - proven ability to align product, sales, and marketing and drive launches and GTM initiatives from plan to delivery
Track record launching new products/features and driving adoption and revenue

Benefits

This role is eligible for incentive opportunities and a benefits package, including medical, 401(k), paid time off and other company benefits.

Crescendo

There’s huge potential in the new chapter of AI-powered customer service. But it will only be captured by companies that can shake up the industry models that hold back innovation.We’re a group of founders who have worked in customer experience for years. Our tech and our people have served billions of customers and provided exceptional service across the world. Crescendo is our vision for finally changing what’s held us back before. We’re combining the most advanced AI technology with the best human agents to provide a blended experience. We’re eliminating the separation between the contact center and the technology provider. With everything orchestrated together, we can dramatically accelerate improvements to agent and customer experience.That means customer service that’s more in sync, easier to manage, and more tightly integrated than ever before.And our customers will only pay for positive outcomes. It’s a brilliant harmony of AI and CX.

Founded in 2024

San Francisco, California, USA

2.1K employees (43 in marketing)

www.crescendo.ai