Vice President, Product Marketing Strategy- Home Lending

Responsibilities

• Own the end-to-end strategy, growth, and performance of Home Lending's affiliate and AI Search acquisition portfolios, driving measurable customer acquisition and funded loan growth
• Develop and execute channel-specific go-to-market strategies, partnership roadmaps, and growth plans aligned to Home Lending business objectives and investment priorities
• Identify, evaluate, negotiate, and scale strategic partnerships that expand customer reach, improve lead quality, and deliver incremental business growth
• Serve as the primary marketing relationship manager for key external partners, representing the firm in ongoing business, performance, and strategic discussions
• Lead the development of channel value propositions, positioning, messaging, and customer experiences in close collaboration with Product, Digital, Analytics, Sales, and Technology teams
• Monitor channel performance and market trends, leveraging data and analytics to identify optimization opportunities, improve acquisition efficiency, and inform investment decisions
• Evaluate emerging acquisition opportunities — including AI-powered search and discovery platforms — and develop recommendations for testing, scaling, and long-term investment
• Build business cases, forecasts, and executive-level presentations to support strategic decision-making and growth prioritization across senior leadership forums
• Partner with Legal, Compliance, Risk, and Controls teams to ensure all marketing initiatives, partnerships, and customer communications meet regulatory and governance requirements
• Lead and develop a high-performing team, fostering a culture of accountability, innovation, collaboration, and continuous improvement

Requirements

• Formal training or certification on Product Marketing Manager concepts and 7+ years applied experience
• Demonstrated experience developing and executing channel or partnership marketing strategies that drive measurable customer acquisition and business growth
• Strong analytical and data-driven decision-making skills, with the ability to translate performance insights into actionable strategies and investment recommendations
• Proven ability to manage multiple initiatives simultaneously, balancing competing priorities and delivering results within defined timelines
• Excellent written and verbal communication skills, including experience developing and delivering presentations to executive leadership
• Experience building and managing cross-functional relationships across Marketing, Product, Technology, Finance, and external partners
• Demonstrated ability to influence without direct authority, drive alignment across stakeholders, and lead through collaboration
• Strong understanding of business performance metrics and marketing's contribution to revenue growth and profitability

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Deep knowledge of digital acquisition channels, affiliate marketing ecosystems, or performance marketing models
• Experience evaluating and scaling emerging digital acquisition opportunities, including AI-driven search or discovery platforms
• Demonstrated experience managing partner contracts, vendor relationships, budgets, and financial performance against targets
• Prior experience leading and developing teams, with a track record of building inclusive, high-performing environments

Benefits

• Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.