Vice President, Product Marketing

Responsibilities

• Market intelligence and roadmap partnership. Own continuous sensing of the HCM market — industry and technology trends, regulatory and compliance change, competitive movement, win/loss findings, analyst and channel influencer input, and market sizing. Bring a written, evidence-based point of view to every product roadmap review to influence prioritization and investment decisions, while Product Management retains the prioritization decision.
• Ideal customer profile and buyer insight. Own the definition, maintenance, publication, and organizational adoption of the ICP, buyer and user personas, buying committee dynamics, and journey maps for every product set. Establish the voice-of-customer research program — primary interviews, advisory boards, and survey research — and hold the organization accountable to targeting, building for, and serving the profiles defined.
• Pricing, packaging, and bundling strategy. Own the monetization strategy, analysis, and recommendation for each product set: pricing model and metric, tiering, packaging fences, bundle architecture, willingness-to-pay research, competitive price positioning, price change programs, and discount guardrails. Partner with Finance, Product, and Sales for input and modeling, and secure approval through the pricing governance forum.
• Positioning, messaging, and value narrative. Own portfolio-level and product-level positioning and the messaging architecture that cascades across every channel. Translate product capability into customer benefits and quantified business outcomes, deliver points of view and messaging briefs to Content, Design, Demand Generation, Brand, and Enablement, and govern message consistency across the enterprise.
• Launch and go-to-market orchestration. Own the launch tiering model, go-to-market plans, and cross-functional launch readiness across Product, Sales, Enablement, Service, Compliance, and the partner channel. Hold go/no-go authority on go-to-market readiness, accountability for 30/60/90-day post-launch performance, and ownership of end-of-life and migration go-to-market.
• Lifecycle, adoption, and expansion. Own the post-sale commercial narrative: activation and time-to-value messaging, feature adoption strategy, cross-sell and attach strategy by ICP, the retention and renewal narrative, and the customer proof and reference agenda.
• Talent, structure, and capability building. Build and lead a team organized by product set, including Directors and Principal or Senior Product Marketing Managers. Define the job architecture and competency model, assess and develop existing talent, recruit scarce capabilities in pricing and monetization, competitive intelligence, and primary research, and coach the team to author and defend points of view.
• Executive influence, governance, and measurement. Represent the market point of view to executive leadership. Establish and operate the interlocks the function depends on — roadmap review participation, the pricing governance forum, and messaging governance — and define and report the business outcome metrics that replace activity-based measures of the function.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, Communications, or related field - Required
• Master's Degree in MBA or related advanced degree - Preferred
• 12 years + Product marketing, product management, or commercial strategy in a B2B technology, SaaS, or business services environment, including responsibility for a multi-product portfolio.
• 5 years of experience in Leading a product marketing team, including leading other people leaders, with accountability for hiring, developing, and organizing the function.
• 3 years of experience in Direct ownership of pricing, packaging, or monetization strategy with measurable accountability for revenue, margin, or attach outcomes. - Preferred
• 3 years of experience in Influencing product roadmap decisions through market, buyer, and competitive evidence in a matrixed organization, without direct authority over the roadmap.
• 3 years of experience in HCM, payroll, HR technology, benefits, insurance, or financial services experience serving small and mid-sized business customers. - Preferred
• Transforming a product marketing function from a request-driven, execution-oriented model to a strategic, market-facing one. - Preferred
• Market sensing and synthesis Expert
• Customer and buyer insight Expert

Preferred

• Master's Degree in MBA or related advanced degree - Preferred
• 3 years of experience in Direct ownership of pricing, packaging, or monetization strategy with measurable accountability for revenue, margin, or attach outcomes. - Preferred
• 3 years of experience in HCM, payroll, HR technology, benefits, insurance, or financial services experience serving small and mid-sized business customers. - Preferred
• Transforming a product marketing function from a request-driven, execution-oriented model to a strategic, market-facing one. - Preferred
• 3 years of experience in Influencing product roadmap decisions through market, buyer, and competitive evidence in a matrixed organization, without direct authority over the roadmap. - Preferred
• - etc.