Vice President, Paid Strategy and Planning

Plano, TX (Hybrid)

$149K/yr – $215K/yrSenior LevelFull time

Posted 1 hr ago

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Job Summary

Own and lead the media strategy and client engagement, guiding cross-functional teams from strategy to execution, while translating data insights into actionable plans.

  • Own client relationships across day-to-day levels
  • Translate media strategies with Analytics and Research

Job Description

Responsibilities

  • Lead media strategy development and holistic planning efforts to deliver on campaign and business objectives; where necessary, work with counterparts to apply strategic thinking across the portfolio
  • Build and maintain key client relationships across day-to-day levels and functions; serve as main point of contact across workstreams and processes
  • Ensure team’s ability to contribute to media recommendations based on a clear understanding of brand objectives and client business, supported by data and insights
  • Maintain working knowledge of media and category landscapes to inform client discussions, POVs, and strategic decision-making
  • Work closely with cross-functional teams (Investment, Analytics, and Research) ensure translation of media strategies to tactical plans, identify and apply campaign insights, develop learning agendas, and uncover business opportunities
  • Provide vision, direction, management and support across all levels of the team to ensure growth and delivery against client and company objectives
  • Act as a leader within the organization: proactively steer process, POVs, and collaboration across functions

Requirements

  • 12+ years of experience in media planning/strategy with progressive levels of responsibility
  • 7+ years of progressive leadership experience, demonstrating a strong capacity to understand/employ a balance effective management, hands-on teaching, and mentorship
  • Working experience across all media types (omnichannel, brand/performance, national/local, shopper, etc.
  • Appropriately balancing participation in the day-to-day with providing leadership to the team
  • In line with changing client priorities, ability to adapt resources, approach, and work outputs quickly while ensuring executional excellence
  • Exceptional communication skills: you can make the complex simple when sharing information; you can tell a story through a presentation; you can speak clearly and with authority to galvanize those around you
  • Ability to understand and translate 1st and 3rd party data/results into viable strategic outputs
  • Strong problem-solving and critical thinking skills; when presented with a challenge, develops an effective solution and implements it promptly

Benefits

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements'Work Your World’ Program encouraging employees to work from anywhere
  • Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
139