Responsibilities

• Support paid media measurement, optimization, and reporting activities with external agency partners
• Analyze cross-channel performance data to identify gaps and provide recommendations to improve marketing effectiveness
• Apply marketing mix model insights to support media allocation and channel investment decisions
• Translate brand advertising performance into business insights for stakeholders across enterprise and go-to-market marketing efforts
• Prepare campaign reporting, performance summaries, and analysis for ongoing marketing reviews

Requirements

• 7+ years of experience in digital marketing and paid media activation and optimization
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or Analytics
• Experience activating paid media programs across paid social, paid search, and programmatic channels
• Experience with targeting, bidding, budget pacing, creative testing, conversion measurement, reporting, and optimization
• Experience working in a matrixed enterprise environment or center of excellence model
• Experience using campaign performance data to support channel optimization recommendations
• Experience translating campaign results into stakeholder-ready reporting and insights

Preferred

• Experience with Sprinklr, LinkedIn Campaign Manager, and Google Ads
• Google Ads certification
• Experience partnering with analytics or measurement teams on pixels, conversion events, Uniform Resource Locators tracking parameters (UTMs), funnel reporting, and testing
• Familiarity with Workfront and Agile delivery methods
• Experience using marketing mix model outputs to support media planning decisions
• Experience supporting budget tracking or resource planning for paid media programs