Responsibilities

• Own execution of assigned campaigns: organize briefs, draft materials, build targeted outlet lists, conduct outreach, follow up, manage responses, and report results.
• Pitch journalists, editors, podcast producers, newsletter writers, and other relevant publishers with individualized, newsworthy angles; maintain and grow authentic media relationships.
• Draft and edit press releases, story pitches, attorney commentary, statements, interview briefs, thought-leadership materials, and client updates.
• Identify proactive opportunities from breaking news, litigation developments, public records, client milestones, and timely trends.
• Support digital PR campaigns promoting credible original research, surveys, useful resources, and data-driven stories; coordinate outreach sequencing, exclusives, and embargoes when appropriate.
• Collaborate with SEO and link-building colleagues to connect editorial opportunities with relevant content and audience goals, without compromising journalistic standards or pitching solely for links.
• Coordinate attorneys and clients for interviews, approvals, and time-sensitive journalist requests; maintain accurate calendars, status updates, and campaign records.
• Monitor and clearly distinguish independent earned coverage, wire syndication, editorial mentions and links, referral activity, and other campaign outcomes.
• Help refine repeatable processes, reporting templates, campaign intake, and cross-team workflows as the earned-media practice grows.
• Handle confidential and sensitive legal and survivor-advocacy matters with care, accuracy, sound judgment, and discretion.

Requirements

• Roughly 3 to 5 years of hands-on PR/media relations experience, preferably in an agency or other fast-moving, multi-account environment; candidates with equivalent experience are welcome.
• Demonstrated experience independently pitching media, following up appropriately, managing inquiries, and contributing to genuine earned coverage (not only drafting releases or distributing them).
• Excellent writing, editing, and news judgment, including the ability to translate technical or sensitive material into accurate, compelling stories.
• Strong organization and accountability: able to move several live campaigns forward, manage approvals and deadlines, and communicate progress without constant supervision.
• Confidence working with clients, subject-matter experts, journalists, and colleagues across different functions.
• Understanding of editorial independence and the distinctions among earned media, sponsored content, and press release distribution.

Preferred

• Experience in legal or litigation PR, public affairs, corporate communications, advocacy, consumer issues, or other high-stakes/regulated fields.
• Experience with digital PR, data-led outreach, surveys, original research, online editorial publishers, newsletters, or podcasts.
• Familiarity with Muck Rack, Cision, PR Newswire, media monitoring platforms, and media contact databases.
• Working understanding of how editorial mentions, relevant links, referral traffic, SEO, and brand visibility intersect; prior link-building production experience is not required.
• Experience creating concise, client-ready coverage reports and identifying actionable lessons from campaign results.

Benefits

• 401(k): Match 100% of employee contributions up to 4%
• Unlimited Manager-Approved Paid Time Off
• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
• Dental & Vision Insurance: Guardian
• Company-provided MacBook
• Fully Remote