Responsibilities

• - Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• - Develop comprehensive paid media strategies aligned with client objectives, target audiences, and budgets.
• - Manage campaign budgets, audience targeting, bidding strategies, placements, and conversion optimization.
• - Monitor and improve key performance metrics, including ROAS, CPA, CPC, CTR, and conversion rates.
• - Conduct A/B testing across audiences, messaging, creative assets, and campaign structures.
• - Analyze campaign performance and provide actionable recommendations to improve results.
• - Stay current with platform updates, advertising best practices, and emerging digital marketing trends.
• - Develop performance-driven creative strategies for paid social advertising campaigns.
• - Conceptualize and create compelling static image ads, video ads, and other digital advertising assets.
• - Write engaging ad copy, headlines, hooks, and calls to action tailored to specific audiences and platforms.

Requirements

• - Proven experience managing paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads.
• - Strong understanding of paid media strategy, campaign optimization, audience targeting, and performance marketing.
• - Demonstrated ability to develop creative strategies and produce high-performing advertising content.
• - Hands-on experience creating static image ads, short-form video ads, and compelling advertising copy.
• - Proficiency with creative tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
• - Strong analytical skills and the ability to translate advertising data into actionable creative and campaign strategies.
• - Experience with A/B testing, creative testing frameworks, and conversion optimization.
• - Familiarity with e-commerce advertising, lead generation, and digital marketing best practices.
• - Knowledge of advertising performance metrics, tracking platforms, and reporting tools.
• - Excellent communication skills and the ability to collaborate effectively with clients and internal teams.

Preferred

• - Experience working at a digital marketing agency and managing multiple client accounts.
• - Experience developing and editing short-form video advertisements for Instagram Reels, Facebook, and TikTok.
• - Understanding of direct-response advertising, consumer psychology, and conversion-focused creative.
• - Familiarity with Meta Pixel, Google Analytics 4, Google Tag Manager, and conversion tracking.
• - Experience developing advertising strategies for both e-commerce and service-based businesses.
• - Ability to independently take an advertising concept from initial strategy through creative production, campaign launch, and optimization.

Benefits

• - Unlimited Paid Time Off (PTO)
• - Health insurance reimbursement (set amount)
• - 401(k)