Responsibilities

• Lead the Performance team’s day-to-day priorities, development, and initiatives, providing direction and escalating when additional support is needed.
• Lead weekly 1:1s with Paid Media Strategists to support performance, growth, development, and progress against individual goals that strengthen team capabilities.
• Partner with the Director of Performance Marketing to translate business priorities and strategic direction into actionable plans across the Performance team.
• Coach strategists through complex performance and business challenges to strengthen decision-making, strategic thinking, and ownership.
• Own paid media performance across an assigned portfolio of practices, using performance trends, business context, and market conditions to identify opportunities and address challenges.
• Lead paid media strategy and performance for de novo practices, supporting locations through launch and toward established growth goals.
• Develop and evolve multi-channel paid media strategies that connect audience, market, channel, investment, and performance insights to drive client acquisition.
• Lead performance improvement efforts for practices requiring additional support, identifying underlying challenges, developing action plans, and coordinating resources to improve results.
• Oversee the implementation, technical setup, tracking, and attribution of paid acquisition channels to support accurate execution and performance measurement.
• Lead the prioritization and execution of regional and performance-related support initiatives, coordinating with cross-functional partners as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent work experience.
• 6+ years of experience in performance marketing, paid marketing, digital marketing, growth marketing, or related field.
• 3+ years of team leadership with a proven track record of leading high-impact teams of subject matter experts.
• Experience leading multi-channel paid advertising strategies from planning through launch to scale.
• Hands-on experience optimizing paid advertising campaign performance to achieve key business objectives.
• Strong project management and organizational skills with the ability to keep multiple projects moving at once.
• Strong attention to detail and experience building highly targeted paid advertising campaigns designed to reach the right audience and drive meaningful client acquisition.
• Comfortable using data and campaign results to make decisions and improve future work.
• Strong written and verbal communication skills, and capable of tailoring communication style based on the target audience.
• Collaborative, proactive, and excited to work in a fast-moving environment where priorities can evolve.

Benefits

• health benefits
• paid time off
• professional development opportunities