Responsibilities

• Lead the paid media relationship for approximately 5 to 8 partners, with new strategists starting on smaller accounts and progressing to enterprise as merit is proven
• Own paid strategy across Google Ads, Microsoft Ads, YouTube, Amazon Ads, and Google Shopping using Searchbloom's ACE framework to support performance and business goals
• Build and deliver ninety day roadmaps (NDRs) for each partner
• Design and execute full-funnel paid media strategies that align upper, mid, and lower funnel channels to maximize overall conversion efficiency and growth.
• Align campaign KPIs with attribution models and true business outcomes, ensuring optimization is driven by high-quality conversions and revenue, not just platform-reported metrics.
• Lead partner calls as the primary paid voice, educate, recommend, and defend strategic direction
• Manage campaign settings (automated and manual), monthly budgets, keyword and negative keyword strategy, ad copy testing, extensions, and audience creation
• Prepare and deliver partner reports using current Searchbloom templates, including Looker and Agency Analytics dashboards
• Conduct kickoff calls and follow Searchbloom's onboarding process for new partners, including welcome communications and Sales-to-Fulfillment transitions
• Maintain working knowledge of partner sales and lead funnels, including post-conversion processes and CRM integration where applicable

Requirements

• 5+ years of hands-on paid media experience at a digital marketing agency
• Proven track record managing a book of partners with meaningful monthly ad spend, with direct ownership of campaign performance rather than execution under someone else's strategy
• Proven client-facing experience in an agency environment, including leading strategy calls, delivering executive-level reports and defending recommendations
• Expertise in Google Ads, Microsoft Ads, YouTube, Google Shopping, and Google Ads Editor
• Advanced proficiency in Microsoft Excel and Google Sheets, including pivot tables, formulas, and data manipulation to create meaningful, partner-facing analysis
• Outstanding communication skills with the ability to influence multiple stakeholders
• Strong understanding of campaign structure, bidding strategies, audience building, ad copy testing, extensions, and conversion tracking
• Experience with shopping and feed management, Performance Max, audience signals, and AI-driven bidding strategies
• Working knowledge of recent platform updates, including smart bidding evolution, Performance Max, generative AI ad features, and privacy-driven measurement changes
• Proven experience collaborating with SEO, Dev, CRO, and Content teams through meeting preparation, partner-facing communications, and running joint meetings

Preferred

• Hands-on experience with Amazon Ads or Meta Ads
• First-party CRM data integration into Google Ads, particularly with HubSpot, including MQL, SQL, and purchase event tracking for B2B and lead gen partners
• Experience with Google Data Studio, Agency Analytics, Supermetrics, or other reporting tools
• Familiarity with budget management and account audit platforms such as Shape (Ninja Cat)
• Familiarity with landing page and CRO platforms like Unbounce
• Familiarity with AI-driven tools like ChatGPT, Claude, Gemini, etc.
• Google Ads and Google Analytics certifications
• Experience using Google Tag Manager for tracking setups, including event and key event configuration in GA4
• Familiarity with common eCommerce platforms, especially Shopify, BigCommerce, Magento, and WooCommerce
• Experience creating and managing custom reports and dashboards in GA4

Benefits

• Health/Vision/Dental Coverage – PPO or HSA plans available
• $50,000 in life insurance paid by Searchbloom
• 14 days of PTO in year one
• 13 company holidays, including a full week off for Christmas
• Days off for your birthday and work anniversary
• 100% work from home agency
• Flexible work hours
• Business casual dress code
• Office Improvement Credit
• Searchbloom promotes almost exclusively from within