Responsibilities

• Own franchisee relationships
• Serve as the main paid media contact for our highest-spend franchisees and those who need the most support.
• Explain performance in terms an owner cares about: leads, cost per lead, and booked jobs.
• Lead conversations about results, budgets, and strategy, including the difficult ones.
• Set clear, honest expectations about what paid media can and can't do.
• Onboard new franchisees into the program and make their first 90 days strong.
• Introduce franchisees who aren't yet enrolled to what TMS can do for their business.
• Own retention and participation for the paid media program.
• Present results and plans to brand leaders and franchise advisory councils.
• Make local paid media perform

Requirements

• 6+ years in paid media, including at least 3 in a client-facing account leadership role at an agency or multi-location brand.
• Deep local paid media experience: lead generation for local service businesses across many small-budget accounts.
• Strong working knowledge of Local Services Ads, Google Ads (including YouTube), Microsoft Advertising (Bing), Meta, and CTV. You can open an account, read it, and ask sharp questions.
• A track record of building long-term relationships with small business owners or franchisees.
• Hands-on, daily use of AI tools in your current work, with specific examples of time saved or results improved.
• Curiosity about new channels, with at least one example of piloting a platform beyond the standard mix.
• Experience managing an agency or vendor to performance targets.
• Experience managing or mentoring people, especially on client communication.
• Clear, plain writing and speaking. You can deliver tough news and keep the relationship strong.
• Comfort with numbers: budgets, pacing, cost per lead, and return on ad spend.

Preferred

• Franchise experience on the franchisor, franchisee, or agency side.
• Home services marketing experience.
• Experience with national or brand-level paid media alongside local.
• Experience planning and measuring CTV or streaming campaigns at the local market level.
• Familiarity with call tracking and lead-to-job reporting.
• Experience building your own AI workflows, automations, or custom tools.