Responsibilities

• Own a book of client accounts — serve as the strategic and day-to-day lead for a set of established B2B accounts totaling $150K/month in managed media, keeping them healthy, growing, and happy.
• Run the client relationship — lead weekly or biweekly performance calls, monthly reporting, and QBRs; translate optimizations and results into clear recommendations clients understand and act on.
• Build and launch new campaigns across Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Microsoft Ads, and programmatic display (AdRoll, TTD, 6sense, etc.) — including working through a backlog of LinkedIn and programmatic builds for recently onboarded clients.
• Own optimization end to end: bidding, keyword and audience strategy, creative rotation, A/B testing, budget pacing, and lead quality — tied back to client KPIs and pipeline, not just platform metrics.
• Analyze performance and surface insights in Looker Studio, GA4, and platform reporting; build and maintain client dashboards; spot what's working, what isn't, and what to do next.
• Speak fluently about attribution — understand how leads flow from campaigns into HubSpot and Salesforce so you can discuss performance intelligently with clients (our technical team owns the setup; you own the conversation).
• Develop media plans and budgets aligned to client goals, and make proactive recommendations on channel mix, spend, and testing roadmaps.
• Lift the team around you — occasionally coach a junior specialist on platform best practices and analysis. This isn't a management role, but your experience should make the people around you better.
• Stay ahead of the platforms — new ad products, privacy/measurement changes, attribution models, and emerging channels.

Requirements

• 5+ years of hands-on paid media experience, including at least 3 years managing B2B lead-generation accounts at an agency or in-house.
• Deep Google Ads expertise (search is our largest channel) plus direct experience in LinkedIn Campaign Manager, Meta, Microsoft Ads, and programmatic DSPs are strong pluses.
• A track record of owning client relationships — you've led recurring performance calls, handled the tough questions, and kept accounts for the long haul.
• Real analytical depth — comfortable in spreadsheets, pivot tables, and Looker Studio; able to go beyond reporting the numbers to explaining why they moved and what to do next.
• Working knowledge of GA4, conversion tracking, UTM hygiene, and how lead and attribution data flows into CRMs like HubSpot and Salesforce.
• A self-starter who thrives with autonomy — you're proactive, organized, and can ramp quickly on new accounts without hand-holding.
• Excellent written and verbal communication; confident presenting to clients and explaining the 'why' behind the numbers.

Preferred

• Google Ads / Meta certifications, experience with 6sense or other ABM platforms, HubSpot or Salesforce reporting experience, or time at a small agency where you wore several hats.

Benefits

• Small, senior team — your work has direct, visible impact on agency outcomes.
• A culture that takes the work seriously, but not ourselves.
• Flexible work-life balance scheduling
• 401K contribution
• Health benefits
• PTO on day one
• Birthday PTO
• Summer Fridays – it's always Summer in Sarasota