Responsibilities

• Own paid digital acquisition strategy, budget, and performance across Google, Meta, and emerging channels, accountable for CAC, conversion volume, and payback.
• Design and run a rigorous A/B testing program across ad creative, audiences, bidding strategies, and landing pages, with clear hypotheses, proper sample sizes, and statistically sound readouts. You'll maintain a testing roadmap so wins compound and insights are shared across the company.
• Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends.
• Brief and iterate on ad creative with our designer and video editor, turning test results into clear creative direction.
• Strengthen attribution under HIPAA constraints, including server-side conversion signals through our compliant data layer and incrementality or geo-holdout testing.
• Partner with the marketing, product, and engineering teams on sign-up flow experiments that increase conversion across the funnel.
• Report weekly on spend, pipeline, and efficiency, flag risks early, and recommend where the next dollar should go.

Requirements

• 7+ years in performance marketing, with at least 3 years owning paid strategy and budget at a consumer or DTC company (healthcare or telehealth preferred).
• A track record of driving efficient digital growth at meaningful scale.
• Deep hands-on expertise in Google Ads, Meta Ads Manager, and landing page testing tools (e.g., Unbounce).
• Strong command of measurement (e.g., GA4, UTM governance, conversion APIs, offline conversions) and a clear understanding of the limits of platform attribution.
• Experience running disciplined A/B and multivariate tests.

Preferred

• Experience marketing under privacy or regulatory constraints (HIPAA, healthcare ad policies, restricted targeting) is a big plus.

Benefits

• Exceptional paid time off policies that encourage and support life balance, including a winter break
• 401k matching to ensure our staff have what they need to enjoy their retirement
• Health insurance options that ensure well-being for the whole person and their family
• Company paid life, short-term disability, and long-term disability coverage
• A remote work environment that strives for connectivity through professional collaboration and personal connection