Responsibilities

• Google Ads
• Build, launch, and manage Google Search and Performance Max campaigns across assigned contractor accounts.
• Perform ongoing search term review, negative keyword management, geographic targeting, and budget pacing across accounts.
• Monitor accounts daily. Catch disapprovals, policy issues, out-of-territory leads, and material changes in cost per lead or lead volume, and fix them before the client ever notices.
• Execute structured tests on bidding strategies, ad copy, and campaign structure, and document what won and why.
• Meta Ads
• Support Meta lead generation campaigns, coordinating with our Director of Operations and creative team on new angles and creative iteration.
• Grow into full ownership of Meta accounts over time.
• Tracking & Reporting
• Implement and QA conversion tracking, pixels, and analytics tags through Google Tag Manager and GA4 on new and existing accounts.

Requirements

• 3+ years of hands-on Google Ads experience. This is the hard requirement. You have built, launched, and optimized Search and Performance Max campaigns yourself and can speak in detail to accounts you personally managed.
• Lead generation experience specifically, ideally for home services or other local, high-ticket businesses. Ecommerce-only backgrounds are a different discipline and will not transfer cleanly here.
• Solid command of conversion tracking, pixels, and analytics tags through Google Tag Manager and GA4, including the ability to diagnose a broken setup without waiting on a developer.
• Working knowledge of Google Ads policies and how to resolve disapprovals quickly.
• Meta Ads Manager experience is a plus. Working familiarity is enough, and we will train the rest.
• A working understanding of landing page anatomy. You do not need to build pages, but you need to know what drives conversion on one and be able to tell a developer exactly what to change and why.
• Demonstrated experience documenting your own process. We are building the playbook that lets us scale into 2027, and you will be writing part of it.
• Strong analytical instincts and comfort working in spreadsheets. You should be able to look at an account and form an opinion about what to cut.
• Comfort working with AI tools that speed up analysis, ad copy, and documentation.
• Familiarity with project management software such as ClickUp.

Preferred

• Meta Ads Manager experience is a plus. Working familiarity is enough, and we will train the rest.