Responsibilities

• Google Stack Ownership: Build, optimize, and scale direct response and e-commerce campaigns across Google Search (PPC), Google Shopping (Google Merchant Center feed management), Performance Max (PMax), and YouTube Demand Gen.
• Meta Ads Execution: Manage full-funnel Meta (Facebook & Instagram) campaigns from creative testing to audience scaling and retargeting.
• Performance & Data Optimization: Manage budgets to strict performance KPIs (ROAS, CPA, MER). Conduct daily bid adjustments, conversion rate optimizations, and attribution analysis using GA4.
• Emerging Channel Testing: Test, launch, and scale ads on emerging programmatic/growth platforms such as Vibe CTV and AppLovin.
• Creative Strategy: Collaborate on ad concepts, angles, and video hook directions designed specifically for YouTube Demand Gen and Meta formats.

Requirements

• Seniority: 6+ years of hands-on media buying experience managing high-budget e-commerce and direct response brands.
• Google Advertising Mastery: Deep expert-level knowledge of Google PPC, Shopping feeds, PMax, and YouTube Demand Generation campaigns.
• Meta Advertising Proficiency: Proven track record of managing and scaling Meta ad spend profitably.
• Schedule Alignment: Must be fully available to work 9:00 AM – 5:00 PM EST (US Eastern Time zone).
• Communication: Business-fluent English (spoken and written) for daily collaboration and performance reporting.

Preferred

• Direct experience running Connected TV campaigns via Vibe CTV .
• Hands-on experience with in-app growth and user acquisition platforms like AppLovin .
• Experience with server-side tracking, GTM container setups, or custom Google Ads scripts.