Senior Paid Media Manager

USA (Remote)

$92K/yr - $110K/yr (Est.)Senior Level6+ years expFull time

Posted 5 hrs ago

Job Summary

Owns end-to-end paid media programs across Google and Meta, plus emerging platforms, driving ROAS targets and scale.

  • Own and optimize multi-channel campaigns (Google Ads, Shopping, PMax, YouTube Demand Gen, Meta).
  • Lead testing of new channels (Vibe CTV, AppLovin) and drive data-driven optimizations and reporting.

Job Description

Responsibilities

  • Google Stack Ownership: Build, optimize, and scale direct response and e-commerce campaigns across Google Search (PPC), Google Shopping (Google Merchant Center feed management), Performance Max (PMax), and YouTube Demand Gen.
  • Meta Ads Execution: Manage full-funnel Meta (Facebook & Instagram) campaigns from creative testing to audience scaling and retargeting.
  • Performance & Data Optimization: Manage budgets to strict performance KPIs (ROAS, CPA, MER). Conduct daily bid adjustments, conversion rate optimizations, and attribution analysis using GA4.
  • Emerging Channel Testing: Test, launch, and scale ads on emerging programmatic/growth platforms such as Vibe CTV and AppLovin.
  • Creative Strategy: Collaborate on ad concepts, angles, and video hook directions designed specifically for YouTube Demand Gen and Meta formats.

Requirements

  • Seniority: 6+ years of hands-on media buying experience managing high-budget e-commerce and direct response brands.
  • Google Advertising Mastery: Deep expert-level knowledge of Google PPC, Shopping feeds, PMax, and YouTube Demand Generation campaigns.
  • Meta Advertising Proficiency: Proven track record of managing and scaling Meta ad spend profitably.
  • Schedule Alignment: Must be fully available to work 9:00 AM – 5:00 PM EST (US Eastern Time zone).
  • Communication: Business-fluent English (spoken and written) for daily collaboration and performance reporting.

Preferred

  • Direct experience running Connected TV campaigns via Vibe CTV .
  • Hands-on experience with in-app growth and user acquisition platforms like AppLovin .
  • Experience with server-side tracking, GTM container setups, or custom Google Ads scripts.
Sweet Zzz Mattress logo

Sweet Zzz Mattress

Sweet Zzz Mattress is a company based out of Canton, Michigan, United States.

Canton, Michigan, USA

Salaries

SalaryGuide estimate

$92K/yr – $110K/yr

Modelled from 12 comparable roles.

See all Sweet Zzz Mattress salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1
Sweet Zzz Mattress logo

Senior Paid Media Manager

Sweet Zzz Mattress · USA · Remote