Responsibilities

• - Own paid media campaigns from planning and launch through daily optimization, beginning with Meta and expanding to additional channels based on performance and business needs.
• - Analyze channel and blended performance to improve CAC, ROAS, lead quality, revenue, and profitability while keeping spend on pace.
• - Maintain reliable measurement across pixels, tags, UTMs, conversion events, conversion APIs, server-side tracking, dashboards, and attribution analysis.
• - Run a documented testing roadmap across creative, audiences, bidding, offers, landing pages, and funnels in partnership with creative, copy, and performance stakeholders.
• - Deliver clear performance reporting, surface risks and opportunities early, monitor platform changes, and use AI tools where they measurably improve speed or quality.

Requirements

• - 5+ hands-on paid media experience owning Meta campaigns and at least one additional major platform, with accountability for meaningful budgets and business results.
• - Advanced analytical ability across advertising platforms, GA4, dashboards, and business data, with a record of turning performance signals into timely decisions.
• - Hands-on experience implementing and auditing pixels, conversion APIs, UTM structures, conversion events, and server-side tracking, plus a practical understanding of attribution limits.
• - Demonstrated discipline in designing, running, and documenting experiments, with the judgment to turn findings into stronger creative, messaging, offers, and funnels.
• - Clear, leadership-ready communication skills, current knowledge of paid platform changes, and practical experience using AI to improve repeatable workflows.

Benefits

• - Unlimited PTO: Flexible time off after six months, plus company-wide holidays.
• - Retirement Plan: 401(k) with a 3% company match after six months of continuous employment.
• - Profit-Sharing 401(k): Employer-funded contributions based on tenure and other plan factors, with a three-year vesting schedule.
• - Home Office Stipend: One-time stipend to establish a comfortable and productive remote workspace.
• - Annual Incentive Trip: Fully paid team trip to a bucket-list destination.
• - Private Wellness Center: Monthly access to a gym, sauna, and cold plunge for Georgia-based employees.
• - Parental Leave: Twelve weeks fully paid for the primary provider and four weeks fully paid for the secondary provider, subject to length-of-service eligibility.
• - Flexible Unlimited Paid Time Off and Company-wide Holidays
• - Employer sponsored Medical, Dental, & Vision plans
• - $1,950 annual Employer HSA contribution