Responsibilities

• Launch and manage paid influencer campaigns end-to-end in Meta, TikTok, and YouTube Ads Managers, including campaign structure, targeting, and creative deployment.
• Monitor and optimize performance by refining audience targeting, budget allocation, and campaign structure based on instustry best practices.
• Track budget pacing against flight schedules to ensure full delivery.
• Own the whitelisting/allowlisting process: request Partnership Ad and TikTok Spark Ad codes from creators, track authorization status, and resolve rejected or expired permissions to ensure timely launch.
• Recommend creative formats, hooks, and placements (e.g., Reels, Stories, Partnership Ads, Spark Ads) based on platform best practices and campaign goals.
• Analyze performance data (with focus on lower funnel KPIs such as Revenue, ROAS, and Purchases) and turn it into clear, actionable insights for clients.
• Build client-facing proposals and materials that explain our paid media campaign strategy, including budgets, targeting, and flight schedules.
• Partner with Strategy, Client Services, and account teams to implement campaign requirements, configure tracking, and align paid efforts with organic content calendars.
• Run Paid Partnership Ads programs from start to finish. That includes sourcing, negotiating with, and contracting creators, and owning client communication on content recommendations and briefs.

Requirements

• Strong execution capabilities in paid social, with the ability to implement and manage ad campaigns that drive measurable performance.
• Strong communication skills across client facing teams, internal teams, and creators.
• Hands-on experience with Meta, TikTok, and YouTube Ads Managers (specifically whitelisting and conversion-focused campaigns).
• Agency background in paid media (influencer or creator marketing agency experience is a strong plus).
• Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients.
• Self-directed and proactive, with the ability to context-switch across multiple accounts.

Preferred

• Familiarity with social commerce (such as TikTok Shop) is a bonus
• Familiarity with pixel & CAPI set up and integration is a bonus