Responsibilities

• Client Strategy and Relationships
• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Get client approval and sign off on campaigns, creative and strategy
• Prepare and send monthly performance reports and marketing strategy overviews
• Translate performance data into clear recommendations for clients who aren't marketers
• Build strong client relationships that support retention, renewals and referrals
• Proactively identify and address account risks and opportunities
• Build, launch and optimize Meta campaigns from scratch focused on lead generation
• Manage budgets, audiences, account structure and creative testing
• Monitor daily performance against cost per lead, cost per qualified lead and other key metrics

Requirements

• 3+ years of hands-on paid media experience, with substantial Meta advertising responsibility
• Experience managing multiple client accounts at the same time and leading client-facing conversations
• Proven experience managing significant ad spend towards defined performance targets
• Strong direct response copywriting skills, including ad copy and scripts
• Experience developing and testing creative concepts, hooks, angles and messaging
• Experience with conversion tracking, pixels and marketing automation (Zapier)
• Confident using AI tools in your day-to-day work
• Excellent written and spoken English, and confident leading client calls
• Strong communication, organization and problem-solving skills

Preferred

• Franchise marketing
• Lead generation and appointment setting campaigns
• Webinar funnel campaigns
• Video sales letter marketing
• Direct response advertising
• High-ticket service funnels

Benefits

• Health insurance
• 25 days paid time off (15 days PTO plus 10 paid holidays)
• Fully remote, working Eastern Time business hours (9am to 5pm EST)