Responsibilities

• Build and launch YouTube campaigns in Google Ads, including Demand Gen, in-stream, in-feed, Shorts, and video within Performance Max
• Structure campaigns, ad groups, and audiences for clean testing and efficient scaling
• Build and test audiences, including custom segments, customer match, remarketing lists, lookalikes, and placement targeting
• Manage bidding strategies and budgets, including tCPA, tROAS, and Maximize Conversions, and make scaling decisions based on the data
• Set up and audit conversion tracking with GA4, Google Tag Manager, and enhanced conversions so the numbers are right before we spend
• Analyze performance daily: view rate, CPV, CTR, CPA, ROAS, and view-through conversions, and act on what you see
• Give the creative team specific direction on hooks, ad length, structure, and CTAs based on what's working in the account
• Plan and run creative tests so every campaign produces clear learnings
• Work with strategists, editors, and landing page teams to make sure the full path from ad to conversion is tight
• Write clear performance updates for clients and internal teams

Requirements

• PROVEN YOUTUBE ADS EXPERIENCE
• DIRECT-RESPONSE MINDSET
• CREATIVE INSTINCT
• TRACKING AND DATA SKILLS
• EXCELLENT COMMUNICATION
• GENUINE OWNERSHIP

Preferred

• Agency experience
• Experience scaling ecommerce or lead gen brands on YouTube
• Experience with Google Search and Shopping
• Experience managing multiple client accounts at once