Responsibilities

• Own the paid digital advertising strategy across assigned segments, audiences, regions, products, and funnel stages.
• Translate business, pipeline, and go-to-market priorities into paid media plans with clear audiences, investment levels, channel mix, messaging, offers, timing, and success metrics.
• Build integrated paid media strategies across awareness, demand creation, account engagement, opportunity acceleration, and customer or expansion motions.
• Recommend channel and budget allocation based on account opportunity, audience quality, intent, conversion, pipeline contribution, and efficiency.
• Partner with the Director, Digital Marketing to establish paid media priorities, planning cadences, forecasts, and performance expectations.
• Create scalable campaign frameworks that can be adapted across industries, segments, regions, and buying groups.
• Partner with ABM, Sales, SDR, and Demand Generation leaders to define and prioritize target accounts and buying groups for paid activation.
• Build one-to-one, one-to-few, and one-to-many paid plays based on account tier, segment, intent signal, buying stage, engagement, and pipeline status.
• Translate account and persona insights into audience definitions, targeting strategies, exclusions, sequencing, and next-best actions.
• Coordinate account-based advertising across LinkedIn, Influ2 or equivalent platforms, display, retargeting, and other paid channels.

Requirements

• 5+ years of experience in paid media, digital marketing, demand generation, performance marketing, ABM, or a related B2B marketing function.
• Proven track record owning paid digital strategy and execution across multiple channels, with measurable pipeline or revenue impact.
• Strong hands-on experience with platforms such as LinkedIn Campaign Manager, Google Ads or equivalent search platforms, display or programmatic platforms, and account-based advertising tools.
• Experience developing paid media plans across funnel stages, target segments, buying groups, regions, and account tiers.
• Demonstrated ability to manage budgets, forecast spend, allocate investment, and make data-driven tradeoffs.
• Strong understanding of audience development, account targeting, segmentation, suppression, retargeting, frequency management, and lifecycle activation.
• Experience designing and executing structured tests across audience, creative, messaging, offers, landing pages, and channel mix.
• Strong command of campaign tracking, UTM standards, Salesforce or CRM campaign structures, attribution, and performance reporting.
• Experience partnering with Marketing Operations, Demand Generation, ABM, Sales, SDRs, Product Marketing, Content, and Creative teams.
• Strong analytical judgment and comfort using paid media, funnel, account engagement, conversion, and pipeline data to guide decisions.

Preferred

• Preferred Qualifications - Experience in cybersecurity, DevSecOps, cloud security, or another highly technical B2B SaaS environment. - Experience running account-based advertising programs using Influ2, 6sense, Demandbase, Terminus, Bombora, ZoomInfo, or equivalent platforms. - Experience with LinkedIn Campaign Manager and paid social programs targeting enterprise buying groups. - Familiarity with search advertising, display, programmatic, retargeting, and paid content distribution. - Experience supporting Federal or Public Sector digital advertising or ABM motions. - Experience with marketing automation platforms such as Pardot, Marketo, or HubSpot. - Familiarity with Tableau, Power BI, Looker, or advanced reporting and visualization techniques. - Experience using AI tools or automation to improve audience research, creative development, campaign execution, troubleshooting, or reporting. - Experience building paid media playbooks, governance models, testing frameworks, or repeatable operating processes. - Experience mentoring marketers or leading cross-functional working groups without formal people-management responsibility.

Benefits

• Perks of Horizon3 - Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive. - Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities. - Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking. - Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence. - Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.