Responsibilities

• Digital Marketing & Performance Optimization
• Support (via agency day-to-day management) multiple digital marketing channels, including paid search, display/programmatic, paid social, and affiliate (lead aggregators).
• Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end lead metrics and back-end conversion (application and enrollment) metrics.
• Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement.
• Partner Management & Expansion
• Support paid media strategy and execution across 10-12 small/medium university partner accounts, ensuring campaigns are paced, optimized, and aligned to performance goals.
• Analyze campaign performance across channels and translate findings into clear, actionable insights and recommendations for internal and external stakeholders.
• Budget & Forecasting
• Manage quarterly and annual media budgets.
• Monitor spend and pacing with accuracy and accountability

Requirements

• Bachelor’s degree in business, marketing, communications or a related field.
• A combined 3-5 years of Higher Education paid media experience at the Media Manager and/or Media Specialist level
• Interest in and enthusiasm for the Higher Education industry
• A positive collaborative attitude and sense of teamwork
• Ability to solve problems and work mostly independently
• Ability to hit required deadlines and demonstrate flexibility as partner and organization priorities evolve

Preferred

• Master’s degree in business, marketing, communications or a related field.
• Data-driven business orientation to define KPIs, build business cases and quantify value of projects.