Responsibilities

• Own the day-to-day management of paid media accounts for Monarc, Juiced Bikes, and other Lectric- business units.
• Directly manage campaigns across a mix of Google Ads, Microsoft Ads, Meta, TikTok, and additional paid media platforms.
• Manage a portfolio of three to four primary advertising platforms, along with testing out additional emerging or lower-spend channels.
• Launch, monitor, optimize, and troubleshoot campaigns.
• Manage campaign budgets and pacing against revenue, acquisition, and efficiency goals.
• Recommend changes to budget allocation, media mix, bidding strategies, campaign structure, targeting, and creative rotation.
• Analyze performance using in-platform reporting, Northbeam, Post-purchase surveys, GA4, Looker, and other internal reporting tools.
• Build recurring performance reports and communicate results, risks, opportunities, and recommended actions to marketing leadership.
• Assist with analysis and campaign management for Lectric’s larger U.S. advertising accounts as needed.
• Collaborate with creative teams, project managers, agencies, and external contractors to ensure each channel has the assets needed to succeed.

Requirements

• Four or more years of hands-on experience managing paid media or performance marketing campaigns.
• Direct experience managing six-figure monthly advertising budgets.
• Experience managing multiple advertising accounts simultaneously.
• Strong working knowledge of at least one major paid search platform and/or one major paid social platform.
• Experience with Microsoft Ads, TikTok Ads, or other digital advertising platforms is strongly preferred.
• Strong understanding of campaign structure, bidding, targeting, budget pacing, attribution, testing, and optimization.
• Experience using GA4 and a marketing attribution platform such as Northbeam or Triplewhale.
• Ability to analyze large amounts of performance data and turn findings into clear recommendations.
• Experience evaluating performance against revenue, ROAS, MER, CAC, new-customer acquisition, conversion rate, and other business-level KPIs.
• Strong troubleshooting skills and the ability to independently investigate unexpected changes in performance.

Preferred

• Experience working for a direct-to-consumer or e-commerce business.
• Experience with Shopify or a similar e-commerce platform.
• Experience using Looker, BigQuery, or another business intelligence platform.
• Familiarity with creative testing, conversion rate optimization, landing-page analysis, and customer journey analysis.
• Experience managing agencies, contractors, or junior media buyers.
• Experience helping launch or scale a new brand, product line, or geographic market.