Responsibilities

• Paid Advertising Management
• Plan, build, launch, manage, and optimize paid advertising campaigns for VA Claims Insider.
• Set up and manage campaigns directly within Meta Ads Manager and Business Manager.
• Manage campaigns across Facebook, Instagram, Google Search, YouTube, display, retargeting, and other approved channels.
• Build campaign structures, audiences, ad sets, placements, budgets, bidding strategies, tracking parameters, and conversion events.
• Manage prospecting, retargeting, custom-audience, lookalike-audience, lead-generation, and conversion campaigns.
• Monitor campaign delivery, spend, lead volume, lead quality, booked appointments, and revenue performance.
• Scale successful campaigns and pause, revise, or replace underperforming campaigns.
• Troubleshoot rejected ads, tracking issues, account restrictions, delivery problems, and other platform concerns.
• Prioritize the highest-impact campaigns and optimizations within the available weekly hours.

Requirements

• At least three years of hands-on paid media, performance marketing, or digital advertising experience.
• Direct experience building and managing campaigns within Meta Ads Manager and Business Manager.
• Experience managing Google Ads, YouTube Ads, paid search, or related acquisition channels.
• Strong U.S.-market ad copywriting skills.
• Ability to develop persuasive hooks, offers, calls to action, and creative concepts.
• Proven experience managing lead-generation or direct-response campaigns.
• Strong understanding of audience targeting, campaign structure, bidding, attribution, and conversion tracking.
• Experience evaluating performance beyond platform-reported leads, including qualified leads, appointments, customers, and revenue.
• Strong analytical, organizational, and communication skills.
• Ability to work independently and prioritize effectively within approximately 10 hours per week.

Preferred

• Preferred Qualifications:
• - Experience managing advertising for veteran services, healthcare, legal services, education, financial services, or another regulated industry.
• - Experience with lead-generation and appointment-booking funnels.
• - Familiarity with GoHighLevel, Salesforce, Google Analytics 4, Google Tag Manager, Looker Studio, and call-tracking tools.
• - Experience with Meta Conversions API, offline conversions, and enhanced conversions.
• - Familiarity with landing-page optimization and direct-response marketing.
• - Experience providing creative direction to designers and video editors.
• - Familiarity with advertising policies related to healthcare, personal attributes, veterans, disability claims, or sensitive topics.