Responsibilities

• Define and lead annual and long-range paid media strategies across Express and Bonobos.
• Own paid media budget allocation and channel mix decisions to maximize revenue, contribution margin, and lifetime value.
• Develop scalable investment frameworks that balance new customer acquisition with retention and reactivation.
• Establish clear guardrails for CAC, ROAS, LTV:CAC, incrementality, and payback periods.
• Develop and execute strategies that significantly expand the new customer file across both brands.
• Partner with Customer Marketing & Strategy to ensure paid acquisition aligns with lifecycle, loyalty, and CRM efforts.
• Identify and scale high-quality audience segments that drive long-term value, not just short-term volume.
• Oversee rigorous measurement frameworks across ROI, CPA, ROAS, CAC, incrementality, and contribution margin.
• Partner with Analytics and Decision Science teams to evolve attribution, incrementality testing, and media modeling.
• Continuously test, learn, and scale across creative, audience targeting, bidding strategies, and channel expansion.

Requirements

• 15+ years of progressive marketing experience, with significant leadership in paid media and digital acquisition.
• 5-7+ years leading high-performing teams and managing enterprise-level budgets.
• Deep expertise across Google Ads, Meta Ads Manager, DSPs, affiliate platforms, and programmatic ecosystems.
• Proven track record driving profitable customer acquisition and scalable revenue growth in retail or consumer brands.
• Strong financial acumen with experience managing large, complex media investments.
• Experience operating within multi-brand or matrixed environments preferred.

Preferred

• A modern paid media leader who understands that scale without profitability is noise-and that growth requires discipline, creativity, and precision.
• Enterprise-level strategic thinker with strong commercial instincts.
• Highly analytical with a deep understanding of performance marketing economics.
• Confident executive communicator able to influence senior leadership and cross-functional teams.