Responsibilities

• Partner with the Media Agency of Record to develop integrated media plans that align with MMNA business objectives, vehicle priorities, and marketing goals.
• Lead annual, quarterly, and campaign-level media planning processes.
• Evaluate and review channel strategies, audience approaches, budget allocations, flighting recommendations, and measurement frameworks.
• Ensure media plans reflect consumer insights, vehicle priorities, seasonal business needs, competitive conditions, and budget realities.
• Advocate for innovative media solutions, emerging technologies, and new partnership opportunities that improve performance and business outcomes.
• Serve as MMNA's primary strategic liaison to the Media Agency of Record and key media partners.
• Provide clear direction, priorities, and expectations to agency teams.
• Evaluate agency recommendations and hold partners accountable for performance, quality, and business results.
• Foster a culture of collaboration, accountability, and continuous improvement across agency relationships.
• Lead strategic planning discussions, performance reviews, quarterly business reviews, and annual planning sessions.

Requirements

• 7+ years of progressively responsible experience in media planning, media strategy, or integrated marketing.
• 2+ years of experience successfully leading and developing direct reports.
• Experience managing agency relationships and leading strategic media planning initiatives.
• Strong understanding of paid media channels including search, social, online video, CTV/OTT, programmatic display, audio, and emerging platforms.
• Experience evaluating media performance and developing strategic optimization recommendations.
• Strong analytical, presentation, communication, and stakeholder management skills.
• Experience building executive presentations and presenting recommendations to senior leadership.
• Proficiency in Microsoft Excel and Microsoft PowerPoint.

Benefits

• Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
• Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
• Drive with Perks: This position comes with a monthly car allowance, contingent upon a satisfactory driving record.
• Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
• Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
• Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
• Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
• Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.