Responsibilities

• Own paid social & native display advertising for the Home Services verticals
• Build and scale Buyerlink’s paid social and display advertising capability
• Own channel economics and investment
• Build a rigorous experimentation program
• Strengthen measurement and attribution
• Integrate AI into the paid media workflow
• Lead cross-functional execution
• Own paid social and native advertising strategy for Buyerlink’s Home Services vertical, with Meta as the primary platform.
• Build, launch, manage, and optimize campaigns across Meta, native, display, and emerging social platforms.
• Increase lead volume while improving CPL, lead quality, and margin contribution.

Requirements

• 7+ years of performance marketing experience, including substantial hands-on paid social ownership.
• Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
• Experience in Home Services, lead generation, or another high-volume performance marketing environment.
• Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
• Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
• Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
• Experience designing creative, audience, conversion, and market-testing programs.
• Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
• High ownership, rigor, organization, and accountability.
• You’ll be AI-native—not “AI-aware.” You’ll design, own, and evolve agentic workflows that dramatically expand your leverage