Company overview

Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.
Founded in 2001
Walnut Creek, CA, US
140 employees (16 in marketing)
73% recommend to a friend
69% positive business outlook

Salaries

Typical salary range

$105,000 – $135,000

/ yr

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People

Hiring activity

Open marketing jobs over time

13 open now

Headcount trend

Company growth over the last 12 months

Headcount +9.8% year over year

Funding

Total funding

$125.6M

Last raise

$41M

Debt Financing, 2 years ago

Funding history

Sep 2024

Debt Financing BuyerLink · $41M

May 2014

Series D BuyerLink

Jul 2011

Private Equity Round BuyerLink · $41M

Jun 2010

Venture Round BuyerLink · $15M

Mar 2010

Debt Financing BuyerLink · $1.1M

Oct 2007

Series C BuyerLink · $4.5M

Audience

Monthly website visitors
9.3K
Month over month-18.7%
Quarter over quarter+20%
Top sourceDirect (43.5%)
Ad budget per month$0.0
Average search rank54.8
Traffic source mix
Direct
43.5%
Search
33.5%
Social
10.7%
Referral
10.4%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

5.3K

12-mo growth

+10.5%

Monthly growth

+1.6%

News

Links