Senior Digital Marketing Manager

Responsibilities

• Plan, launch, and optimize lead generation campaigns across paid search, paid social, native, display, and other digital channels.
• Track performance against lead volume, cost per lead, conversion rate, lead quality, and return on ad spend goals.
• Use data to identify trends, troubleshoot performance issues, and recommend optimizations.
• Test landing pages, ad copy, targeting, call flows, traffic sources, and creative to improve results.
• Build strong working relationships with media partners, publishers, affiliates, and internal teams.
• Drive growth across all stages of the marketing funnel: awareness, conversion, retention, referrals.
• Share clear reporting, insights, risks, and recommended next steps.

Requirements

• 5+ years of lead generation experience
• Hands-on experience managing paid acquisition campaigns and optimizing lead quality, volume, and cost efficiency.
• Strong analytical skills and the ability to turn campaign data into clear actions.
• Hands-on experience with digital ads and relevant platforms such as Google Ads, Microsoft Ads, Meta Ads Manager, Google Analytics, CRM platforms, or call tracking platforms.
• An entrepreneurial mindset.
• Background in media buying and performance marketing.
• Strong organization, communication, and cross-functional collaboration skills.

Preferred

• Pay Per Call lead generation, call routing, call tracking, or inbound call campaign experience.
• Experience with CPA networks.
• Experience in insurance, home services, financial services, or other high-intent lead generation verticals.
• Experience working with affiliates, publisher networks, lead buyers, or marketplace-style businesses.

Benefits

• Life at Buyerlink: Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well-being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in-office