Senior Manager Digital Marketing

Responsibilities

• The Senior Manager of Digital Marketing is responsible for leading digital strategy and execution across both business divisions—Homecare (B2C) and Research (B2B)—to drive engagement, lead generation, and conversion. This role oversees the organization’s digital ecosystem including websites, digital campaigns, and social media, ensuring alignment with division-specific marketing strategies and overall business growth objectives.
• Reporting into Marketing leadership, this role partners closely with Marketing Communications and Marketing Operations to translate strategic priorities into high-performing digital programs. The Senior Manager leads website strategy and optimization efforts, advances digital capability maturity, and manages the Social Media Specialist to expand brand presence, engagement, and audience targeting across platforms.
• Serve as the functional and technical owner of HubSpot Marketing Hub, leading implementation, administration, optimization, governance, documentation, and user enablement.
• Translate business and marketing requirements into scalable HubSpot solutions, including segmentation, forms, landing pages, workflows, automation, lead management, nurture programs, customer journeys, and reporting.
• Partner with Marketing Leadership, IT, and Salesforce stakeholders to manage the HubSpot roadmap, platform integrations, data synchronization, testing, security, privacy, troubleshooting, and vendor support.
• Oversee integrations among HubSpot, Salesforce, corporate websites, analytics, advertising, webinar, event, and other approved marketing platforms, ensuring reliable data flow and system performance.
• Establish and maintain platform standards, permissions, templates, naming conventions, quality controls, and change-management practices that support consistent and scalable execution.
• Monitor platform health, data quality, deliverability, consent management, integration performance, and campaign execution, proactively resolving risks and issues.
• Partner with Content Marketing and division Marketing leaders to operationalize content, nurture programs, lifecycle campaigns, audience journeys, and engagement initiatives through HubSpot.
• Lead digital marketing strategy and execution across PCM Homecare and EmVenio Research, including websites, landing pages, SEO, SEM, social media, email marketing, and digital advertising.

Requirements

• Bachelor’s degree in business, marketing, information systems, communications, or a related field.
• 7-10 years of progressive digital marketing experience, including responsibility for digital strategy, marketing technology, and channel execution.
• Deep expertise with HubSpot Marketing Hub, including implementation, administration, automation, segmentation, reporting, customer journeys, and platform governance with a strong understanding of CRM connectivity, data integrity, and lead management processes.
• Proven experience partnering with IT, vendors, and business stakeholders to implement, support, and continuously improve marketing technology platforms.
• Strong experience leading website strategy, user experience optimization, digital advertising, SEO, SEM, email marketing, social media, and digital performance measurement.
• Experience managing digital agencies, technology vendors, and/or in-house digital marketing teams.
• Demonstrated ability to establish KPIs, analyze performance data, and drive continuous improvement through optimization and testing.
• Strong collaboration, communication, problem-solving, and project management skills

Benefits

• Medical
• Dental
• Vision
• 401(k)
• Company Paid Short Term Disability
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Paid Time Off
• Voluntary Benefits