Senior Digital Marketing Consultant

Responsibilities

• Business Strategy – Provides consultative expertise to ensure the channel strategy delivers a client experience and customer acquisition results that is relevant and competitive in the market. Assists with the development and implementation of digital marketing products and programs to support product and customer revenue, retention, and engagement goals across digital media and platforms.
• Channel Management – Manages assigned channels that delivers a client experience that is relevant and competitive in the market and aligns with the corporate strategy. Collaborates with management on the implementation of marketing programs to support product and customer revenue, retention and engagement goals across digital media and platforms. Manages efficient utilization and optimization of marketing technology stack, Artificial Intelligence modules as applicable to the channel. Manages agencies as appliable to optimize spend and results.
• Analysis – Reviews and analyzes data to monitor customer engagement and identify the most effective ways of marketing products or services using various digital technologies. Reviews advertising campaigns and identifies ways to improve search engine rankings.
• Business Support - Manages assigned channel performance metrics to ensure digital marketing capabilities are effective and meet Bank goals and objectives. Maintains a strong current knowledge of best practices and changing conditions to shift priorities accordingly. Researches emerging technologies and market product performance and recommends initiatives that improve operations and profitability with minimal client impact.

Requirements

• Bachelor's Degree and 6 years' experience OR High School Diploma or GED/Equivalent and 10 years' experience in Digital, Information Technology or Marketing, or Interaction design
• Skills: - Vendor Management - Content Creation - Builds Productive Relationships - Strategic Marketing

Benefits

• Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates.
• More information can be found at https://jobs.firstcitizens.com/benefits .