Vice President of Paid Media

Responsibilities

• Own paid social & native display advertising for the Home Services and Automotive verticals
• Lead campaign strategy while remaining hands-on with execution and management
• Scale lead volume profitably while continuously improving lead quality, conversion rates, and CPL
• Own channel performance, economics, and investment
• Build a rigorous experimentation and optimization program
• Integrate AI into creative development and the paid media workflow
• Lead cross-functional execution
• Own paid social and native advertising strategy for Buyerlink’s Home Services and Automotive verticals, with Meta as the primary platform.
• Build, launch, manage, and optimize campaigns across Meta, native, display, programmatic, and emerging social platforms.
• Drive profitable growth by scaling lead volume while continuously improving lead quality, conversion rates, CPL, and overall campaign efficiency.

Requirements

• 7+ years of performance marketing experience, including substantial ownership of hands-on paid social and native advertising.
• Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram.
• Experience leading B2C paid social campaigns in Home Services, Automotive, lead generation, or another high-volume consumer acquisition environment.
• Proven track record of scaling paid social advertising programs from hundreds of thousands of dollars per month to multi-million-dollar monthly budgets while improving efficiency, lead quality, and ROI.
• Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics.
• Proven ability to manage meaningful paid media budgets and scale investment based on business performance.
• Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs.
• Experience designing and leading creative, audience, conversion, and market-testing programs.
• Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders.
• High ownership, rigor, organization, and accountability.

Preferred

• Experience in native and display ads beyond Meta
• Knows Tableau, GA4, and lead gen landing page flow
• Home services or Automotive industry lead gen background

Benefits

• Life at Buyerlink: - Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community. - Join forces with our diverse Global Community and connect with team members from all over the world. - We offer a comprehensive extended health benefits package to ensure your total well-being. - We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities. - Enjoy delectable, complimentary lunches, and participate in exciting team events in-office