Responsibilities

• Own & Evolve the Performance Strategy
• Lead the end-to-end planning and execution of our paid social media strategy - managing a 25M+ dollar budget across social and native advertising.
• Champion a test-and-learn culture, designing experiments, measuring results, and operationalizing wins across channels and markets with a high degree of urgency.
• Serve as our Paid Social marketing industry leader and expert
• Drive Channel Performance
• Regularly dive into the data yourself: spotting anomalies, identifying insights, and turning them into actionable improvements with your team.
• Continuously optimize spend, targeting, creative, and bidding strategies to hit CPL, quality, and lead volume goals.
• Lead the team in leveraging AI tools to develop and test new creative assets, including static image ads and video ads.
• Collaborate closely with Sales, Product, and Creative to align goals and improve KPIs.

Requirements

• 10+ years in performance marketing with a focus on paid social.
• Experience in high-volume; high-intent B2C lead generation is a must.
• Platform Power User: Expert-level knowledge of Meta Ads as well as other paid social platforms.
• Analytical Mindset: You treat every ad dollar like your own and use data to drive your "test-and-learn" roadmap.
• AI Practitioner: You don’t just talk about AI; you use it. You design, own, and evolve agentic workflows that dramatically expand your leverage.

Preferred

• Home Services experience is a strong plus.
• Education: BS/BA in Marketing, Business, or a technical field (Computer Science or Data Analytics background is a huge plus).

Benefits

• Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well-being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in-office