Paid Social Senior Specialist (Mobile / App)

USA (Remote)

$70K/yr – $80K/yrSenior Level5+ years expFull time

Posted 3 days ago

Job Summary

Own end-to-end Paid Social campaigns, drive day-to-day management, optimization, and cross-functional collaboration with client-ready updates and scalable learnings.

  • Own day-to-day campaign management across Paid Social (Meta, TikTok, etc)
  • Apply strong Paid Social craft with creative, audience, and signal quality
  • Log issues, share learnings, and drive scalable improvements

Job Description

Responsibilities

  • Prepare on-time, accurate updates and contribute to QBR inputs; explain results and recommended next steps in plain language tied to goals.
  • Take action on client requests (e.g., promo changes, budgets) within guardrails and escalate when trade-offs are needed.
  • Own day-to-day campaign management across Paid Social (Meta, TikTok, etc)
  • Apply strong Paid Social craft aligned with the Tinuiti Way (creative + audience + signal quality) with growing multi-channel awareness; share simple “how-to” guides and playbacks for repeatability.
  • Operate platform features (Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); run small, safe pilots and monitor outcomes before scaling.
  • Use Bliss Point signals (e.g., Forecasting, Always-On Incrementality, Creative Insights) shared by the team to guide day-to-day optimizations; log issues and feedback for Product/Analytics.
  • Monitor performance daily/weekly; run basic A/Bs with predefined success criteria and simple read cadence; keep pacing and budgets healthy.
  • Maintain signal and data quality (pixel/CAPI basics, event checks, UTMs/GA4 alignment) using checklists; partner with Analytics to validate reads and resolve anomalies.
  • Manage a clear work queue and deliver on time; proactively reduce rework and non-converting spend (e.g., creative fatigue, audience overlap, “learning limited”); close the loop with documented learnings.
  • Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.

Requirements

  • 3-5+ years running Paid Social with hands-on builds, launches, pacing, and optimizations; strong experience on Meta and TikTok.
  • Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit; familiarity with LinkedIn and X is a plus.
  • Comfortable with GA4 and platform analytics; can turn data into clear next steps and basic forecasts.
  • Communication and collaboration: Clear client-facing updates; cross-functional teamwork; ability to mentor and delegate work to more junior team members.
  • Advanced Excel/Sheets and presentation tool skills

Preferred

  • Familiarity with LinkedIn and X is a plus

Benefits

  • Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
  • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
  • Retirement: Match up to 4% of your contributions at 100%
  • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
  • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
  • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
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Tinuiti

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. https://tinuiti.com/.

Founded in 2004
New York, NY, US
1.2K employees (353 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Tinuiti salaries

Funding

Last Raise
Debt Financing, 6 years ago

Funding History

  • Aug 2019
    Debt Financing

Traffic Signals

Monthly Visitors
92.1K
Monthly Google Ads Budget
$8.7K
Traffic Source Mix
Search
45.8%
Direct
43%
Referral
8.2%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1.2K

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