Vice President, Marketing at Parker & Sons | Phoenix, AZ | $175K/yr – $200K/yr

Parker & Sons

Vice President, Marketing

Phoenix, AZ (On-site)

$175K/yr – $200K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Parker & Sons’ growth by leading a data-driven, multi-market marketing function focused on brand and demand across Phoenix and beyond.

Own strategy and budget across geographies
Must-have: 10+ years of progressive marketing leadership
Standout: Local Phoenix-area focus with D2C/franchise experience

Job Description

Responsibilities

Develop and execute the marketing strategy aligned to the company’s growth goals and market expansion plans.
Lead all aspects of brand positioning, demand generation, customer acquisition, and retention across multiple geographies.
Oversee a $10M+ annual marketing budget with discipline, rigor, and ROI accountability.
Mentor and scale a high-performing, 5-member internal marketing organization
Serve as a strategic advisor to the President and executive team on market trends, competitive dynamics, and brand opportunities.
Own full-funnel performance marketing strategies across paid search, paid social, SEO, display, CTV, email, and emerging channels.
Ensure campaigns are optimized for efficiency, quality, and revenue impact across diverse business units.
Leverage analytics platforms to enhance audience segmentation, attribution modeling, and channel performance management.
Strengthen brand architecture and cohesion across all locations while enabling localized flexibility.
Lead creative direction for integrated campaigns, advertising, content development, and customer experience initiatives.

Responsibilities (continued)

Ensure consistent brand standards across digital, print, in-store, and customer touchpoints.
Build a culture of data-driven decision-making using consumer insights, research, and competitive analysis.
Oversee marketing analytics, KPI dashboards, monthly business reviews, and forecasting models.
Partner with Finance to align marketing spend with revenue projections and profitability goals.
Collaborate closely with Operations and Sales to align marketing activities with business priorities, location performance, and customer needs.
Partner with technology to enhance the customer journey.
Work with HR and Communications on employer brand, recruiting marketing, and internal messaging

Requirements

10+ years of progressive marketing leadership experience, including executive-level oversight.
Preference Local to the Phoenix area
In house, localized marketing experience (some agency experience ok)
Proven success leading marketing for a local location, ideally in B2C/D2C service, franchise, or consumer-focused industries.
Deep expertise in performance marketing, digital channels, customer acquisition strategy, and full-funnel optimization.
Experience managing budgets of $10M+ with a clear track record of ROI improvement.
Strong analytical mindset; comfortable leading teams in attribution modeling, forecasting, and data-driven experimentation.
Exceptional leadership, influencing, and communication skills; proven ability to build and scale high-performing teams with a willingness to roll up your sleeves when needed.
Demonstrated success driving transformation, modernizing marketing capabilities, and implementing scalable processes and systems.
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.

Preferred

MBA preferred.

Benefits

Accrued PTO plan
Health, Vision and Dental plans for you and your family to choose from
Life Insurance, Short-Term and Long-Term Disability
Special Program Options FSA, EPA, Legal Services and Identity Theft
Working in a dynamic, collaborative, and fun environment
Coached and supported career growth through Wrench University

Parker & Sons

Providing the Arizona Valley with award-winning service in Heating, Cooling, Plumbing, and Drain Cleaning Service since 1974. As a winner of the BBB Torch Award for ethics and being voted #1 in Ranking Arizona - you know Parker and Sons is a company you can trust. Parker and Sons offers: 24 hour, 365 day emergency service Never any trip charge or any additional charges for nights, weekends or holidays Free Estimates Repair and replace all makes and models 100% satisfaction guarantee Senior Citizen discountsCall today or stop by our website if you have any questions or need service. Thank you Central Phoenix - Arizona (602) 2 REPAIR (273-7247) East Valley - Arizona(480) 963-1829 West Valley - Arizona(623) 979-7011

Founded in 1974

Phoenix, Arizona, USA

410 employees (19 in marketing)

www.parkerandsons.com