Associate Director, Marketing

Responsibilities

• Messaging Development - Lead development of disease-state and messaging for multiple myeloma, translating clinical data into clear, compliant narratives. - Run message testing with hematologist-oncologists, community oncologists, and other customers; refine messages as data mature. - Build and maintain the core messaging platform and ensure consistent use across venues and audiences. - Take materials through Medical/Legal/Regulatory review with a clear grasp of pre-approval compliance.
• Agency of Record (AOR) Selection and Onboarding - Lead the search for C4T's first marketing AOR: define requirements, build the RFP, run pitches, and recommend a partner. - Onboard the selected agency: brief them on the disease area, science, and compliance expectations; set up ways of working, review cadence, and scopes of work. - Manage the agency day to day, including budgets, timelines, and quality of deliverables.
• Advisory Boards - Plan and run advisory boards with KOLs and community physicians, in partnership with Medical Affairs, to gather customer insights. - Set objectives, design discussion guides, select participants, and manage logistics with vendors. - Synthesize findings into clear recommendations and share them with cross-functional and senior leadership.
• Competitive Intelligence - Track the MM landscape, including next-generation IKZF1/3 degraders, BCMA- and GPRC5D-directed bispecifics, CAR-T, and anti-CD38 regimens. - Lead congress coverage and competitive readouts at key meetings. - Deliver regular competitive intelligence updates and assess implications for Cemsidomide's development and messaging.
• Congress Booth Presence - Own C4T's corporate and disease-awareness booth presence at major hematology and oncology congresses. - Lead booth concept, design, and content with the AOR, medical affairs and exhibit vendors, ensuring all content is non-promotional and approved. - Manage booth logistics, staffing, budget, and post-congress performance reviews.

Requirements

• A Bachelor's Degree in life sciences, business, or a related field with a minimum of eight years in the pharmaceutical or biotechnology space, including at least five years in product or brand marketing, including oncology marketing experience.
• Hands-on experience turning corporate and departmental strategy into marketing execution with a strong sense of independence.
• Working knowledge of pre-approval compliance and the Medical/Legal/Regulatory review process.
• Ability to read and communicate clinical trial data with accuracy and confidence.

Preferred

• MBA or advanced scientific degree (PharmD, PhD, MS).
• Hematologic malignancies experience strong preferred, including multiple myeloma experience, ideally on a launch or pre-launch team.
• Experience at a small or emerging biotech building processes from scratch.
• Familiarity with the healthcare professional community