Marketing Manager

Responsibilities

• Lead the day-to-day operations of the Marketing department, ensuring projects, campaigns, deadlines, and priorities are effectively managed.
• Partner with the SVP, Retail to develop, recommend, and implement strategic marketing plans that support PNCU’s short- and long-term objectives, member needs, and growth opportunities.
• Lead the planning, development, execution, and evaluation of multi-channel marketing campaigns, including digital, social media, print, advertising, and community outreach.
• Develop and oversee marketing materials, advertisements, campaigns, promotional materials, and member communications while maintaining consistency with PNCU’s brand and messaging.
• Monitor and evaluate campaign performance using marketing metrics and data to identify opportunities and make recommendations for future initiatives.
• Conduct market research and analyze member needs, behaviors, market trends, competitive activity, and potential opportunities for growth and cross-selling.
• Oversee PNCU’s social media presence and digital content to strengthen member engagement, community awareness, and the Credit Union’s brand and reputation.
• Coordinate and oversee promotional, community, and professional events, including planning, marketing support, materials, and implementation.
• Develop and maintain relationships with community organizations, business partners, marketing vendors, and other external partners.
• Collaborate with senior leadership and departments throughout PNCU to identify marketing needs and develop strategies that support products, services, organizational initiatives, and member growth.

Requirements

• The Marketing Manager, in partnership with the SVP, Retail, leads the Marketing department and is responsible for the development, execution, and evaluation of the Credit Union’s marketing strategies and initiatives.
• This position oversees the day-to-day operations of the Marketing department and leads multi-channel marketing efforts focused on member acquisition, engagement, retention, cross-selling opportunities, brand awareness, and organizational growth.
• The Marketing Manager collaborates with senior leadership and departments throughout the Credit Union to ensure marketing initiatives align with PNCU’s strategic objectives, member needs, and commitment to the communities we serve.
• Bachelor’s degree in Business, Marketing, or a related field required.
• Progressive marketing experience, including experience developing and executing marketing strategies and campaigns, analyzing results, managing multiple projects, and collaborating across an organization.
• A significant level of trust, diplomacy, professionalism, discretion, and sound judgment is required. The Marketing Manager must be able to work collaboratively with the SVP, Retail, senior leadership, employees, vendors, community organizations, business partners, and other external contacts.
• The successful candidate will demonstrate strong leadership and relationship-building skills, along with the creativity and strategic perspective necessary to identify opportunities, establish priorities, and successfully execute marketing initiatives.

Preferred

• Supervisory or leadership experience preferred.
• Financial institution or credit union marketing experience preferred.

Benefits

• health, dental, vision, flexible spending accounts, generous 401(k) with employer match, Paid Time Off Program, Student Loan Repayment Program, and tuition assistance.