Marketing Specialist II

Responsibilities

• Works in partnership with Senior Manager, Marketing/Manager, Marketing, Manheim Marketing team, auction leadership, and field sales to develop local marketing strategy that aligns with location goals and objectives.
• Drives development and implementation of marketing tactics, event sales, sale day experience, and drives adoption of marketing best practices and alignment of the Manheim brand.
• Functions as a member of the leadership team from both a marketing and location perspective.
• Assesses campaign performance, client feedback, and identifies marketing ROI and reports results to Senior Manager, Marketing/Manager, Marketing and other key stakeholders.
• Builds relationships with key dealer and commercial sellers as well as stakeholders across the operating locations and field sales team.
• Coordinates and manages initiatives alongside field sales including blitzes and new seller welcome campaigns.
• Oversees overall presence of assigned location ensuring physical and digital signage and other point of sale materials are properly placed and visible to clients and aligns to the Manheim brand.
• Leads a team of zero to one physical and/or remote team members and manages performance regularly for growth and learning opportunities. Develops and motivates talent with ID&E at the forefront.
• Assists in managing marketing budget, and ensures plans are delivered within allocated investment.
• Partners with design resources to coordinate creative needs within Manheim brand guidelines and manages local vendor relationships.

Requirements

• Bachelor''s degree in related discipline and 2 years'' experience in a related field. The right candidate could also have a different combination, such as a master''s degree and up to 2 years'' experience; or 6 years'' experience in a related field.
• Excellent communication (written and verbal), presentation, organizational and interpersonal skills.
• Strong project management skills and the ability to manage multiple projects/programs at once.
• Knowledge of Microsoft Office suite
• Some travel may be required to Manheim locations, regional meetings, and/or home office.
• Ability to work in a high performing, fast-paced environment.
• Ability to adapt to an ever-changing industry and react to change in a positive manner.
• Ability to work under time constraints and meet deadlines.
• The ability to meet the physical demands of working at a Manheim auction location, including:
• Ability to sit or stand for long periods of time.

Preferred

• Degree in marketing, business, or advertising.
• 1+ year of team leadership experience.
• Marketing strategy, data analysis, tactical execution, digital and traditional marketing, and project management skills.
• Proven success in developing and growing client relationships and supporting their business goals and objectives.
• Strong ability to build campaign strategy, execute via multiple channels, and analyze data.
• Budget management skills
• Knowledge of Salesforce or another CRM platform

Benefits

• Here''s a sneak peek of the benefits you could experience as a Cox employee:
• - A competitive salary and top-notch bonus/incentive plans.
• - Exceptional work-life balance, flexible time-off policies, and accommodating work schedules.
• - Comprehensive healthcare benefits, with multiple options for individuals and families.
• - Generous 401(k) retirement plans with up to 8% company match.
• - Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• - Professional development and continuing education opportunities.
• - Access to financial wellness/planning resources.