Marketing Manager

Responsibilities

• Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels including print, email, social media, web, digital advertising, SMS, and emerging platforms
• Drive the company’s transition from traditional print-heavy marketing toward a modern omnichannel and digital-first approach
• Partner closely with Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
• Develop and optimize content strategies that support both brand storytelling and revenue generation
• Support website merchandising initiatives including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
• Recap and analyze campaign performance including traffic, engagement, conversion, ROAS, and customer retention metrics; provide actionable recommendations that improve marketing performance
• Collaborate cross functionally to leverage automation, segmentation, personalization, and AI-enabled marketing tools
• Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
• Partner with Store Operations and Merchandising team to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
• Mentor internal creative talent including Graphic Designers and Digital Brand/Content Strategists while fostering a collaborative and accountable team culture

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field, or equivalent experience.
• 5–7 years of progressive marketing experience with a strong focus on retail, eCommerce, and digital marketing.
• Minimum of 5 years of leadership experience managing and developing high-performing teams.
• Experience in retail, home improvement, consumer goods, lifestyle, or other customer-focused industries preferred.
• Strong background in omnichannel marketing, customer acquisition, eCommerce, and digital marketing.
• Experience partnering with merchandising and merchant teams to drive sales and customer engagement.
• Proven success leading and mentoring creative, content, digital marketing, and social media professionals.
• Strong leadership skills with a track record of building engaged, accountable, and high-performing teams.
• Experience developing and executing marketing campaigns across email, social media, paid media, SEO, content marketing, and website merchandising.
• Analytical mindset with the ability to interpret campaign performance, customer insights, and business data.

Preferred

• Experience marketing for a regional or multi-location retail organization.
• Experience supporting seasonal retail promotions and campaign planning.
• Familiarity with co-op/vendor-funded marketing programs.
• Understanding of home improvement, hardware, garden, paint, contractor, or building materials customer segments.
• Experience helping modernize marketing organizations and driving digital transformation initiatives.

Benefits

• Bundled benefits; eligibility for a discretionary bonus; 401(k) match.
• Generous employee discount
• Tuition reimbursement to support your career path.