Vice President, Marketing

Responsibilities

• Develop and lead Michael Baker International’s enterprise marketing strategy, ensuring alignment with the company’s growth objectives, market priorities, strategic initiatives, and long-term business strategy.
• Serve as a senior marketing advisor to executive leadership, providing market intelligence, client insights, competitive analysis, and recommendations that influence business strategy and investment decisions.
• Lead an integrated marketing organization spanning industry marketing, product and partner marketing, digital channels, demand generation, market intelligence, events, and agency partnerships to accelerate growth and strengthen market position.
• Partner with business leaders to identify, prioritize, and support strategic growth opportunities, including major pursuits, key accounts, emerging markets, and priority client initiatives.
• Develop and execute marketing programs that generate measurable business impact by increasing market awareness, strengthening client engagement, advancing sales opportunities, and supporting revenue growth.
• Establish a disciplined, data-driven approach to demand generation, campaign performance, lead development, account-based marketing, and marketing attribution across priority markets and client segments.
• Direct the marketing strategy supporting Michael Baker International’s highest-value pursuits, strategic programs, and growth platforms, ensuring differentiated positioning and a strong competitive advantage in the marketplace.
• Oversee enterprise and industry marketing programs that elevate Michael Baker International’s visibility, strengthen market leadership, and increase engagement with clients, partners, industry organizations, and other key stakeholders.
• Drive the adoption of modern marketing technologies, digital platforms, artificial intelligence, analytics, and automation capabilities to improve reach, efficiency, and performance.
• Establish marketing operating rhythms, performance dashboards, KPIs, budgets, resource allocation models, and return-on-investment measurements that demonstrate business impact and inform decision-making.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 20+ years of progressively responsible marketing and communications experience, including significant leadership experience.
• Demonstrated success developing and executing enterprise-level marketing strategies that support business growth and organizational objectives.
• Experience leading integrated marketing, brand, digital, content, campaign, and creative initiatives.
• Strong executive presence with the ability to advise, influence, and build credibility with senior leaders and key stakeholders.
• Exceptional written, verbal, presentation, and interpersonal communication skills.
• Strong analytical and business-oriented mindset with experience establishing and leveraging marketing KPIs, performance metrics, and ROI measures.
• Proven experience building, leading, mentoring, and developing high-performing teams.
• Demonstrated ability to successfully lead and influence across a large, complex, matrixed organization.
• Experience within engineering, architecture, infrastructure, professional services, consulting, or another complex B2B organization is preferred.

Benefits

• Medical, dental, and vision insurance
• 401(k) Retirement Plan
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Life, AD&D, short-term, and long-term disability
• Professional and personal development opportunities
• Generous paid time off
• Commuter and wellness benefits
• Tuition reimbursement