Vice President of Marketing

Responsibilities

• Strategic Leadership
• - Develop and implement an integrated marketing and communications strategy aligned with the organization’s mission, vision, and strategic priorities.
• - Serve as a trusted advisor to executive leadership on reputation management, brand positioning, and organizational storytelling.
• - Lead advanced market insight, competitive intelligence, and analytics programs, ensuring all decisions are grounded in data, measurable KPIs, and ROI.
• - Define and execute enterprise growth strategies across patient segments, including digital patient acquisition, provider referral growth, and service line expansion.
• - Partner with clinical, operational, revenue cycle, and physician leadership to ensure alignment between marketing initiatives, capacity, and organizational goals.
• Marketing and Brand Management
• - Lead enterprise-wide brand management, ensuring a consistent and compelling identity across digital, print, and community channels.
• - Drive service line marketing campaigns to support patient acquisition, provider alignment, and community outreach.
• - Partner with service line and operational leaders to ensure marketing strategies support volume and revenue goals.

Requirements

• Required: Bachelor’s degree in Marketing, Communications, Business Administration, or related field required.
• Preferred: Master’s degree preferred (MBA, MHA, or related discipline).
• Required: 10+ plus years of progressive marketing experience in marketing, including 5 years in senior leadership roles. Proven success leading high-growth, data-driven marketing organizations within healthcare (hospital, health system, multi-site specialty practice, or healthcare services). Demonstrated experience developing and executing CRM-driven patient acquisition strategies, digital marketing, brand transformation, and omnichannel campaigns.
• Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Occasional walking, standing, bending, or lifting light office items (up to 25 pounds). Visual acuity to view computer screens and read detailed financial documents. Ability to communicate effectively in person, by phone, and electronically. May be required to move throughout the healthcare facility, including administrative and clinical areas.
• Working Conditions: This position operates in a professional office setting within a healthcare facility. The role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. The office environment is climate-controlled, well-lit, and ergonomically designed for extended computer work. While this role is primarily office-based and does not involve direct patient care, the employee may occasionally be present in clinical areas or interact with staff working in clinical environments. As such, there is a potential for exposure to infectious diseases. The organization provides appropriate training and personal protective equipment (PPE) as needed to ensure safety.
• Education: Required: Bachelor’s degree in Marketing, Communications, Business Administration, or related field required.
• Experience: Required: 10+ years of progressive marketing experience in marketing, including 5 years in senior leadership roles. Proven success leading high-growth, data-driven marketing organizations within healthcare (hospital, health system, multi-site specialty practice, or healthcare services). Demonstrated experience developing and executing CRM-driven patient acquisition strategies, digital marketing, brand transformation, and omnichannel campaigns.

Preferred

• Master’s degree preferred (MBA, MHA, or related discipline)
• Experience managing large marketing budgets and teams of 5–10+.
• Experience leading rebranding initiatives, entering new markets, launching new service lines, or building modern digital marketing infrastructure.
• Experience collaborating with compliance, legal, and clinical leaders.

Benefits

• Employer Paid Benefit Premiums for You & Your Family!! Medical, Dental & Vision.