Vice President, Marketing and Content

Responsibilities

• The Vice President of Marketing and Content reports to Kelly DeAngelo, President and Chief Operating Officer. You are responsible for the overall performance of marketing, content, lead generation and brand across the platform. All of it. You decide the right mix of in house team and outside vendors, you own the budget, and you own the number: leads in the door, customer acquisition cost, and an online presence that is everywhere our investors, borrowers and clients already are.
• Grow Through Content: Own the content and brand strategy for the platform: one positioning, one editorial calendar, a distinct voice for the founder, the capital raising team, the corporate brand and each operating company.
• Build an omnipresent online brand: daily on every platform, three weekly podcasts, a weekly webinar series, a newsletter that becomes the owned audience, and a repurposing system that turns every longform piece into a library of short form.
• Own the number: Investor leads and meetings for the capital raise. Borrowers for Local First Lending. Clients for CityLife Contracting, and a brand our tenant base of more than 1,000 leases recognizes.
• AI, Automation and Acquisition Cost: Build the content and lead engine AI first: ideation, drafting, repurposing, scheduling, reporting and follow up automated wherever a person is doing the same thing twice.
• Own customer acquisition cost by company and by channel, and drive it down every quarter.
• Own the content stack and its integration with our customer relationship system so every lead has a source, an owner and a next step.
• Team and Vendors: Decide the right mix of in house team and outside vendors and manage both to a standard: clear briefs, deadlines, documented playbooks, and a handover date for anything moving in house.
• Lead the marketing team and build it as results earn it: the founder brand team you inherit and the content, operations and paid media seats you add.
• Run the weekly marketing Level 10 meeting and the scorecards for every seat. Hold the quality bar on everything that goes out.

Requirements

• A track record of growth driven by digital content, shown in numbers.
• Leadership of a team, a budget and outside vendors.
• Hands on with AI tools, video, social, email, webinars and a customer relationship system.
• A degree is not required. Results are.

Preferred

• Financial services, real estate or professional services experience is a plus, not a requirement.

Benefits

• Health, dental and vision benefits, paid time off and a team that will have your back.