Vice President of Marketing & Communications

Responsibilities

• Ensures all marketing and communication efforts reflect the YMCA’s mission, values, and community impact.
• Serves as the association’s lead brand steward, maintaining brand integrity, consistency, and voice across all locations, programs, and communication channels.
• Develops and implements association‑wide brand standards, messaging frameworks, and visual identity guidelines.
• Educates staff and volunteers on brand usage and cause‑driven messaging to ensure alignment and consistency.
• Leads storytelling strategies that clearly communicate the YMCA’s charitable purpose, people‑first impact, and role as a community convener.
• Oversee internal and external communications including digital platforms, social media, media relations, executive communications, and crisis communications.
• Ensures communication elevates impact stories, outcomes, and transformation rather than focusing solely on programs or facilities.
• Supports development, membership, and advocacy initiatives through compelling messaging and integrated campaigns.
• Including development of publications but not limited to annual reports, brochures, videos, social media, and websites.
• Supports with collaboration and idea generation with all departments to cultivate a higher level of experience across all events and strategies.
• Develops and executes comprehensive marketing strategies that support membership growth, engagement, retention, and community reach.
• Collaborates with Membership, Operations, Development, and Branch leadership to align marketing efforts with organizational priorities and business objectives.
• Utilizes market research, data, and performance metrics to inform strategy, messaging, and resource allocation.
• Monitors trends, public perception, and community needs to strengthen relevance and responsiveness.
• Seeks and solidifies sponsors, partnerships and collaborations to further advertising and promotion of the YMCA and promote service to the community.
• Oversees publications including program guides, brochures, flyers and banners for all branches and special events.
• Develops and manages budget for all aspects of advertising, marketing and public relations for the YMCA.
• Provides leadership, supervision, and professional development for the marketing and communications team.
• Including leadership of the Marketing Committee.
• Establishes clear goals, performance expectations, and accountability measures.