Sr Marketing Manager

Responsibilities

• Marketing Campaign Implementation & Project Management
• Support onboarding, retention, cross-sell, engagement and loyalty campaigns for business banking clients, with tactics including direct mail, email, digital banking, etc.
• Own and maintain project briefs and timelines, calendars and task management systems—and coordinate with cross-functional partners, as needed
• Support the delivery of high-quality, on-time campaigns, journeys, and communications across print, digital, owned and in-branch channels
• Track operational KPIs and prepare reporting for leadership
• Support process improvement efforts (e.g., updating templates, documenting workflows, enhancing internal tools) and partner on budget management, as needed
• Serve as a day-to-day point of contact for assigned workstreams across creative, partner, legal and agency teams
• Cross-Functional Collaboration & Continuous Improvement
• Align to documented processes and create feedback loops to optimize performance.
• Surface and solve for executional bottlenecks and enable scale.

Requirements

• Bachelor’s Degree in marketing, advertising, communications or a related field.
• 7 - 10 years of relevant experience in financial services marketing having demonstrated success fully owning marketing operations, project management and campaign delivery.
• Strong organizational and communication skills; ability to lead timelines, influence teams, and work across multiple stakeholders.
• Strong interpersonal skills: demonstrate a “team player” mentality with the ability to understand varying points-of-view and to build partnership that bring everyone together to get things done. Ability to identify more than one path to optimal outcome(s) and model flexibility to pivot on strategies as new data becomes available.
• Advanced verbal and written skills, required, with demonstrated success presenting to senior leadership and ability to influence meaningful action and change in a large, matrixed organization.
• Exceptional project management skills and deadline-driven with strong attention to detail are required with demonstrated ability to implement and improve marketing workflows. Advanced experience with Workfront software—both as a user, and as a project owner—highly preferred.
• A strong growth mindset and ability to approach obstacles and challenges positively with confidence—and a passion for helping teams to think creatively to work smarter, not harder.
• Results driven through creative problem-solving—adept at gathering and analyzing data to gain insights to drive data-driven and insight-informed recommendations.
• Comfortable working in constantly evolving, high-growth environments; comfortable with ambiguity and working in matrixed organizations.
• Strong proficiency in Excel, PowerPoint and Word, Salesforce, and a knowledge of financial marketing platforms.

Preferred

• Prior experience in regulated marketing preferred (e.g., finance, healthcare, insurance, etc.)

Benefits

• BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.
• BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.