Associate Field Medical Marketing Director

Responsibilities

• Brand Strategy - Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
• Brand Strategy - Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Brand Strategy - Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
• Brand Strategy - Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
• Brand Strategy - Conducts field-based market research to generate insights that inform and/or validate brand strategy
• Marketing Initiatives, Campaigns, and Investments - Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
• Marketing Initiatives, Campaigns, and Investments - Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
• KOL Engagement - Develops regional business engagement plans to drive brand growth and differentiation
• KOL Engagement - Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development
• KOL Engagement - Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights

Requirements

• Bachelor’s degree (BS/BA) in Marketing, Business, Health Policy, Science, or a related field + 10+ years of relevant pharmaceutical/biotech marketing and sales experience preferred
• Master’s degree in a relevant field + 8+ years of similar experience preferred
• Travel 50% or more
• Common Knowledge and Skills
• Strong communicator and skilled diplomat in all venues, including the ability to effectively combine scientific knowledge and communication skills (strong clinical acumen)
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Track record of building strong cross-functional relationships with medical, legal, regulatory, advocacy, compliance, marketing, and corporate communications colleagues
• Demonstrated capabilities in the areas of strategic thinking, initiative, problem solving, and creativity with experience effectively applying those skills to product positioning and messaging
• Able to maintain a consistent focus in an ever-changing environment, ensuring strategic alignment for commercial success
• Consistently demonstrates enthusiasm, confidence, and the ability to work on multiple tasks simultaneously, as well as prioritizes effectively to meet individual, team, and company goals.