Responsibilities

• Develop and implement a comprehensive, integrated marketing and communications strategy aligned with GEEARS’ mission, strategic plan, and organizational priorities.
• Build integrated marketing and communications plans that increase awareness of GEEARS, its initiatives, strengthen its brand, engage key audiences, attract and retain donors, and advance organizational goals.
• Serve as a strategic communications partner to GEEARS leadership and teams, helping colleagues identify the right audiences, messages, channels, and opportunities to advance their work.
• Establish clear communications priorities and a proactive editorial and campaign calendar across the organization.
• Lead crisis communications and issues management, developing protocols and response plans that enable GEEARS to respond quickly, thoughtfully, and consistently to emerging issues, reputational risks, and unexpected events. Serve as a trusted advisor to CEO and leadership on communications strategy, messaging, media response, and stakeholder engagement during times of crisis.
• Monitor trends, audience engagement, and communications performance and use data and insights to continuously improve strategy.
• Strengthen and steward the GEEARS brand across all communications, ensuring consistency in voice, visual identity, messaging, and positioning, including exploring the need to rebrand/rename to best achieve our mission.
• Translate complex research, policy, and advocacy work into clear, compelling communications and campaigns that motivate audiences to engage and act.
• Bring a campaign mindset to communications—connecting strategy, storytelling, audiences, creative content, media, digital channels, and calls to action.
• Lead GEEARS’ media relations strategy, building and maintaining strong relationships with reporters, editors, producers, and other media professionals across Georgia and relevant national outlets.

Requirements

• Has a bachelor’s degree in communications, marketing, journalism, public relations or a related field and at least seven years of progressively more responsible communications or public relations experience, preferably in a nonprofit, campaign, or advocacy setting.
• Has demonstrated success developing and implementing integrated marketing, communications, public relations, and/or campaign strategies for a non-profit, advocacy organization, political campaign, or similar organization.
• Is collaborative, inclusive, and able to build trust across an organization and with partners.
• Is energized by working in a small, mission-driven organization where leadership means both setting strategy and occasionally rolling up your sleeves to edit a Canva template.
• Is curious about and comfortable using evolving technology, media platforms, and AI tools to improve productivity, workflows, creativity, and team performance.
• Has experience building communications systems, processes, and workflows that improve organizational effectiveness.
• Has strong storytelling skills and the ability to make complex issues understandable, relevant, and compelling.
• Has experience with brand development and/or rebranding.
• Is familiar with WordPress, Canva, Monday.com, Bloomerang, Voter Voice, social media platforms (currently Facebook, X, LinkedIn, YouTube, and Instagram, but we’d love to explore TikTok and other platforms to reach our key audiences) and Microsoft Office systems.
• Brings strong media relations experience and either has deep relationships with Georgia media or has demonstrated the ability to build productive media relationships in a similar geographic or organizational context.

Benefits

• 401(k)
• 401(k) matching
• Caregiver leave
• Cell phone reimbursement
• Dental insurance
• Health insurance
• Life insurance
• Paid parental leave
• Paid time off
• Professional development assistance