Marketing Communications Coordinator

Irving, TX (Unknown)

$81K/yr – $122K/yrMid LevelFull time

Posted 6 hrs ago

Job Summary

Own and optimize marketing campaigns and cross-functional programs, guiding strategy, execution, measurement, and stakeholder collaboration.

  • Own the execution of marketing campaigns and programs
  • Analyze performance to inform improvements
  • Coordinate cross-functional work and stakeholder communication

Job Description

Responsibilities

  • Support Marketing Strategy and Campaign Execution
  • Support business objectives and opportunities by helping develop and align effective marketing tactics.
  • Coordinate the execution of marketing campaigns and programs, including creative development, delivery, and stakeholder support.
  • Manage marketing intake processes, workflow tools, and support requests to enable efficient project execution and cross-functional alignment.
  • Maintain effective internal communications within the marketing department to align strategies with changing organizational needs.
  • Research Markets and Identify Opportunities
  • Conduct market and competitive research to identify new opportunities, customer needs, and industry trends.
  • Keep current on emerging promotional and marketing communication techniques, channels, tools, and methodologies.
  • Apply research and insights to support relevant, customer-focused marketing recommendations.
  • Measure and Improve Marketing Effectiveness

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent work experience.
  • Experience supporting integrated marketing campaigns across digital, social, email, web, events, or other channels.
  • Experience monitoring campaign performance and communicating results to stakeholders.
  • Demonstrated ability to manage multiple priorities, timelines, and deliverables.
  • Working knowledge of Microsoft Office applications; strong proficiency in Microsoft Power Automate, workflow automation, and process optimization is preferred. Familiarity with marketing technology, analytics, content management, or creative tools is also preferred.

Benefits

  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*

Salaries

Posted range

$81K/yr – $122K/yr

Taken straight from the job posting.

See all Caterpillar salaries

Marketing Team

Median Career Experience
18.5 years
Median Tenure
13.7 years
Marketing Roles Posted (Last 30 Days)
6

Marketing Communications Coordinator

Caterpillar · Irving, TX · Unknown